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For SIGMA Benelux we created a multi device e-zine for a new digital camera. The camera is aimed at advanced users, both photographers and cinematographers. Especially photographers are reluctant to some extent to use cinema functionality, so we made it easy for them to choose and skip straight to their relevant online experience. The design of the e-zine follows the 'Kanso' principle, a Japanese design language used by SIGMA that communicates simplicity, with lot's of white space and an emphasis on functionality.
camerasliderproductonline marketingcinemaphotographyjapankansosigmafullscreenonlinemagazinedigitalcamera

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