The Accountant Quits

The Accountant Quits is a movement dedicated to enhancing the knowhow of accounting in Web 3 for the finance industry. We had a very clear vision and roadmap ahead. The launch of the new product demanded an enhanced brand identity. This was the number one task. We created a detailed information architecture and an analysis of the existing website and applied them to the Figma designs. With the new architecture, the website was migrated from Wordpress to Webflow. Once that was done, we expanded on the marketing efforts by turning podcasts into a large resource center containing Workshops, Articles, And Tools. The project's marketing was boosted with technical SEO including schemas, robot tags, and more. Through the implementation of the website, we added Google Tag Manager and Microsoft Clarity to ensure the client can track the site's performance.