Trustack

Refreshed and realigned. Guiding a cybersecurity business to its next chapter. We helped Trustack, a Managed Service Provider born from a merger to realign their strategy and streamline their combined offerings. Though Trustack had initial branding and a web presence in place, they lacked a cohesive strategic foundation, leading to internal misalignment and fragmented client perceptions. The strategy work unearthed a new purpose: “To keep our clients on the front foot.” This foundation informed a refined visual identity and brand mark that is reflective of Trustack’s proactive approach to cybersecurity. This refresh was rolled out with a new website built with Webflow.