Brand is more than a logo. Content is more than just words on a page. And your Webflow site should be more than simply a set of bookshelves to hold it all. Content Design — the collaborative, cross-discipline process of fully viewing content as an element of design — pulls the pieces of brand, UX, design, and no-code development together to help brands tell their stories and serve their audiences better on the web.

In this session, we’ll learn what content design is today and what it can mean for authors and brands, as well as how it differs from other roles like copywriting and content strategy. You’ll learn tips for adopting a content design mindset, how the content design process strengthens brands through laser focus on audience, and how Webflow and other no-code tools empower content designers to make the web a better, more useful place for everyone.