Digital Services Manager, Dubai Holding
With over 10 years of experience, I have been working on various digital projects for startups, small businesses, and Fortune 500 companies as both a manager and individual contributor. Always curious about technology, I have experience with different areas ranging from CRM implementation and e-commerce to AR and Apple Watch development. Currently, I am leading Webflow adoption at Dubai Holding, empowering and supporting various teams to create engaging digital experiences, helping the organization move quickly using low-code tools, building internal data-driven intelligent products, and advocating for UX and accessibility. When not working, I like to spend time with family, enjoy paddleboarding and Muay Thai.