Aligned Marketplace

Aligned Marketplace is on a mission to provide American employees with a healthcare model that is accessible, high-quality, and affordable. Perpetual has been an integral part of Aligned Marketplace's journey right from their inception. We reimagined the design of their MVP and marketing website with an entirely new look and feel, built a design system and implemented it on Webflow. Following a meticulous user research approach and close collaboration with the Aligned Marketplace team, Perpetual helped identify target personas and insights needed to take users from their previous healthcare plan to Aligned Marketplace's experience for their MVP platform and their website. With Perpetual's expertise in startup consulting and digital business innovation, we helped the Aligned Marketplace team raise millions of dollars in seed funding to take their website and tech platform to the next-level.