The first supposed challenge was to convince Haus der Barmherzigkeit to trust us blindly. After all, we pitched the idea of the donated campaign without any concrete creative idea. Our requirements for the project: a free hand in conception and implementation. In addition to a new look and feel, this meant one thing above all: little to no feedback loops. It quickly turned out that we didn't need much convincing at this point. We thank you for the limitless trust.
Another challenge was that we absolutely wanted to work with real people, i.e. the residents and clients of Haus der Barmherzigkeit. So we had to find an idea that met our creative quality standards and at the same time could be realized on site in one of the homes with elderly people in need of care and people with disabilities.
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