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Fairing are bringing a new approach to data gathering that helps brands make quick decisions through zero party data tools. The Fairing team came to us to support their rebrand with a new visual identity and website build that would power their future growth. Fairings technology gives brands a much better understanding of their customers, creating an opportunity to build more personal and engaging experiences. We built an identity with a clean, streamlined aesthetic that highlighted the ability for brands to quickly generate data about their customers. The combination of color palette, modular patterns and wavy stripes brings to life movement and delivers a dynamic set of tools to create engaging and communication applications. Pulling the visual identity through to the website build we aimed for a simple intuitive user experience. The site is designed to convey Fairing’s approach and proprietary technology making the benefits clear for brands and their customers.
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