Fathom is the top-rated AI meeting partner, but in a crowded category of lookalike tools, being loved by users wasn't enough to stand out. Wunderdogs repositioned Fathom from "AI note-taker" to "the power behind your best work," leaning into the emotional connection users already had with the product. We delivered a refreshed brand strategy, visual identity, and a new Webflow website designed for clarity and conversion, plus an experiential booth at HubSpot's Inbound conference. The result: a human-first brand built to scale from individuals to enterprise, and an ongoing retainer partnership.
