Flowers from the Grove is an independent florist specialising in native Australian flowers in Sydney’s Inner West. They found prospective clients through their social media presence for events and bouquet delivery. They decided it would be challenging to continue to scale their business without a professional website for lead capture and retail sales. Flowers from the Grove provided a copy of their circular logo and some product photography to Smith-Cordell Design. With only that as a starting point, Smith-Cordell Design expanded on Flowers from the Grove’s brand tool kit by creating alternative logo variations for different screen sizes, selecting new typefaces, and a colour palette that complemented their logo. After copywriting and website design, the interactive and responsive e-commerce website was developed in Webflow. Using Webflow’s API, Smith-Cordell Design created multiple automation flows to reduce manual processes, such as post-sale bookkeeping.