QADRI - A Digital Journey into Luxury Shawls and Ecom

We partnered with Qadri to create a web platform that introduces users to authentic luxury shawls, revealing their craftsmanship and guiding conscious purchases. The experience unfolds through 15 storytelling chapters, connected by a delicate thread-like line running across the site. Key design elements include immersive photography and videos, a minimalist muted palette, bold typography, and polygonal masks for a unique touch. Technically, the project required a sophisticated synchronization system to ensure smooth performance across devices, even with heavy media content. Precise calculations ensured seamless scaling and animation of the thread—a deceptively complex element. Stack: GSAP (animations/scroll), WebGL (visual effects), and custom JS libraries for interactivity. The result is a harmonious blend of aesthetics and functionality.