Branding, design, and development for RCLM, a German based data liaison working with some of the world's largest asset managers and organizations.
RCLM needed a brand lift and design system that communicated trust and authority, while appearing approachable. In the world of data, being more human allows them to stand out in sometimes cold, tech-steeped market.
Our strategy hinged on a singular focus: building unwavering trust with RCLM's clientele. Recognizing the sophisticated nature of their audience, including asset managers and NGOs, we aimed to create an aura of established credibility. The challenge was twofold: appeal to data purchasers and data providers, akin to a 'data Airbnb' model.
