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We all know that going to the gym is not at the top of everyone's list of favourite activities. While some people can be found there regularly, others really don't enjoy it. When we were asked to create an appealing new gym brand for athletes in and around Grou, complete with a name, strategy, visual identity, and personality, we immediately became excited to go the the gym. SKULPT is not some fancy boutique fitness studio. No complex subscriptions. Always unlimited exercise. Extended opening hours. For all ages. With a focus on strength and cardio.

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