Tracworx have been going from strength to strength with their product, serving huge clients such as Apple TV and Diageo.
When I began work with them, their marketing site was no longer relevant and they were in need of a branding and web refresh that would represent them as market-leaders.
I started by leading their core team through a rebranding process to achieve company-wide alignment on their offering, messaging, and visual aesthetic. I then designed and developed a new marketing site that communicates their value and visualises movement and digitisation, with a clean, professional aesthetic.
Interactions were a central part of this project, from the informative supply-chain graphic in the hero section to the bento box hover states. I used CSS keyframes and jQuery to create complex animations that are lightweight and responsive.
