Youth Logic (Gen Z Agency)

We were approached by Youth Logic, one of the nation's leading Gen Z agency, to whip up a fresh new site in... 10 days. This was a sprint in the realest sense, as we were also asked to develop the visual identity and brand system in tandem with the web design and development. Leaning into the boldness of young modern consumers, the final site incorporates a striking combination of blue and pink hues, attention-grabbing icons & graphics, and subtle animations that make the user experience a dynamic ride into the agency's services and work, through the eyes of Gen Z.