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Grand Standard - Hotel Website Template


For businesses looking for an affordable, premium hotel website, Grand Standard provides an intuitive experience that focuses on storytelling and customer service.

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A Site With a Soul

Most people think that the role of a hotel website is to maximize bookings by prioritizing information like room size, amenity listings, and distance to public transportation. But actually the role of your site should be to tell stories that speak to the emotional needs of your customers because people don't come to your site to transact. They come to your site to see if they can connect with your values and beliefs – to see what you have to offer, beyond just a room.

Don't sell. Story tell.

Aggregator sites like, Expedia, and Trip Advisor do a great job of answering rational questions like "What do the rooms look like?", "How much does it cost?", and "What kind of amenities does it have?" But they don't do a good job of answering questions like "Is the bed comfortable?", "What are their services like?", or "will they be able to help me plan my weekend?" But these are types of questions that help customers decide between  hotels with seemingly similar services. In order to answer questions like this, you need a website that tells a different story.

A forward-thinking website, built for forward-thinking businesses.

This is why we created Grand Standard – a website designed to meet the needs of today's customers, in the context of today's ecosystem. Instead of focusing on selling and transacting, our focus is more holistic, because choosing somewhere to stay (whether it's for one night or seven) is always about more than just the room.

Connecting to what matters

In addition to highlighting your accommodations, we've included ways to showcase the menu you've worked so hard to prepare, the experiences and events you offer, as well as the content you carefully curate.

We've also integrated answers to important questions throughout the site so that potential customers have all the information they need, the moment they need it.

Design Features:

  • Landing pages to share what it's like to stay with you, dine with you, participate in activities/events you host, as well as a place dedicated to sharing information about your company, e.g. why you started it.
  • Create individual pages for your rooms, but also create individual pages for your hotels amenities, whether that's a game-room, a restaurant, or a pool.
  • Don't just post a PDF of your menu, create menu landing pages, with individual item pages (add images for extra impact) connected through custom categories, allowing people to discover menu items they might have previously ignored.
  • Experience landing pages for things like wine tours, or bike tours.
  • Event pages + Event category pages for things like meet-ups, or conferences.
  • Article pages + Article category pages for inspiring guests where to go or what to see.
  • Frequently answered questions integrated throughout the site to reduce emails and phone calls.
  • Fully integrated CMS system to support it all.
  • 100% customizable. Easily change the colors and the fonts. Or don't it's up to you.
Responsive design

Displays perfectly on desktops, tablets, and phones.

Responsive navigation

Site navigation automatically collapses into a mobile-friendly menu on smaller devices.


Comes with animations and interactions for additional polish and usability.


Reusable elements you can use across your site. Edit a symbol and all copies update instantly.


Build your lead lists and subscriber base with beautiful forms.

Web fonts

Uses fonts from Google's Web Font collection.

Retina ready

All graphics are optimized for devices with high DPI screens.

Content management system

Customize the built-in database for your project or just add new content.

Single Use License

Can only be used by you or one client for one end product. You cannot resell or redistribute this template in its original or modified state.

Free License

This template is free to use in both person and commercial projects. You cannot resell, redistribute, or license this template in its original or modified state.

License information
Greg Washington supports this template

Questions about this template? Just leave a comment below and the designer will get back to you within two business days.

For advanced design guidance, please share your questions in the Webflow Forum or reach out to a Webflow Expert.

Is there a template demo available?

Use the Preview in Designer option to make any edits to the template pages and preview how the layout would fit your content. Changes in preview mode won't be saved.

Can templates be used in existing projects?

It isn't possible to apply a template to an already existing project. Instead, you'll need to create a new project based on the Template.

How many template pages can be edited with a Free Account Plan?

With a Free account plan, it is possible to edit two pages of the template-based project. To unlock more pages and features a premium plan is required.

Can templates be exported?

With a Lite plan (or higher), you can export sites you build in Webflow, including templates, to host them anywhere you'd like.

How to purchase a template from a team account?

Webflow templates are only available for purchase through individual accounts. Once a template-based project has been created it is then possible to transfer it to a team account.

How to remove the CMS functionality from a template?

CMS templates are designed to use the power of the Webflow CMS. It is possible to downgrade to a Basic Site Plan as long as all CMS content is deleted from the project.

Use the View Connections tool to understand where the CMS content is on the site and delete any dynamic listings and CMS content. We also recommend you to check Symbols and the Collection page Templates.

Fully customizable in Webflow

All templates were built by designers using Webflow without writing code. That means you can customize them using our visual interface too.

Find out how

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