Most people think that the role of a hotel website is to maximize bookings by prioritizing information like room size, amenity listings, and distance to public transportation. But actually the role of your site should be to tell stories that speak to the emotional needs of your customers because people don't come to your site to transact. They come to your site to see if they can connect with your values and beliefs – to see what you have to offer, beyond just a room.
Aggregator sites like Hotels.com, Expedia, and Trip Advisor do a great job of answering rational questions like "What do the rooms look like?", "How much does it cost?", and "What kind of amenities does it have?" But they don't do a good job of answering questions like "Is the bed comfortable?", "What are their services like?", or "will they be able to help me plan my weekend?" But these are types of questions that help customers decide between hotels with seemingly similar services. In order to answer questions like this, you need a website that tells a different story.
A forward-thinking website, built for forward-thinking businesses.
This is why we created Grand Standard – a website designed to meet the needs of today's customers, in the context of today's ecosystem. Instead of focusing on selling and transacting, our focus is more holistic, because choosing somewhere to stay (whether it's for one night or seven) is always about more than just the room.
In addition to highlighting your accommodations, we've included ways to showcase the menu you've worked so hard to prepare, the experiences and events you offer, as well as the content you carefully curate.
We've also integrated answers to important questions throughout the site so that potential customers have all the information they need, the moment they need it.
Displays perfectly on desktops, tablets, and phones.
Site navigation automatically collapses into a mobile-friendly menu on smaller devices.
Comes with animations and interactions for additional polish and usability.
Reusable elements you can use across your site. Edit a symbol and all copies update instantly.
Build your lead lists and subscriber base with beautiful forms.
Uses fonts from Google's Web Font collection.
All graphics are optimized for devices with high DPI screens.
Customize the built-in database for your project or just add new content.
Can only be used by you or one client for one end product. You cannot resell or redistribute this template in its original or modified state.
This template is free to use in both person and commercial projects. You cannot resell, redistribute, or license this template in its original or modified state.
Share your feedback by leaving a comment below.
For template support, please check the Support tab.
Use the Preview in Designer option to make any edits to the template pages and preview how the layout would fit your content. Changes in preview mode won't be saved.
It isn't possible to apply a template to an already existing project. Instead, you'll need to create a new project based on the Template.
With a Free account plan, it is possible to edit two pages of the template-based project. To unlock more pages and features a premium plan is required.
With a Lite plan (or higher), you can export sites you build in Webflow, including templates, to host them anywhere you'd like.
Webflow templates are only available for purchase through individual accounts. Once a template-based project has been created it is then possible to transfer it to a team account.
CMS templates are designed to use the power of the Webflow CMS. It is possible to downgrade to a Basic Site Plan as long as all CMS content is deleted from the project.
Use the View Connections tool to understand where the CMS content is on the site and delete any dynamic listings and CMS content. We also recommend you to check Symbols and the Collection page Templates.
All templates were built by designers using Webflow without writing code. That means you can customize them using our visual interface too.
Build your site for free and take as long as you need. (That’s right, no trial here.) Just add a site plan for more pages, and a custom domain when you’re ready for the world.