At Webflow we take a lot of pride in quality. For a template to be published, it must meet all the requirements below, as well as achieve a score of “Good” on all areas of our quality rubric.
Templates must meet all of these requirements to be added to the Webflow Marketplace. Go through this checklist before sending your template for the first review.
At Webflow we take a lot of pride in quality. Each template submission we receive is personally evaluated by a Webflow Marketplace team member, according to the criteria below. Successful submissions are those that align with our 1) Our quality criteria for design and functionality and 2) The submission checklist below.
Submissions that fall within the “satisfactory” range are eligible for feedback and revision, with the understanding that failure to fully meet “good” quality standards as defined in our rubric after 2 rounds of feedback may result in a rejection.
Test every link/component/interaction on every page and on every device so that there are no design or layout bugs.
Pick a primary tag below that best fits your template. This will be the main way we describe your template throughout the template marketplace. The primary tag and the category should not be the same. Ex: Choose "Cafe" if it's a template for cafe businesses.
These tags should be used as additional template tags:
UI Kit, Multi-layout, One Page, Multipurpose, Coming Soon, Countdown, Under Construction, Directory, Documentation, Resume, CV, Personal, Wedding
Templates should aim for a single business vertical but it is possible to add tags from a distinct category whenever it makes sense.
Examples:
1 - A Therapy App template should be under the Beauty & Wellness category but it can also have the App Tag.
2 - A Gym template should be under the Sports category but it can also have the Business and Small Business Tags.
3 - An Architecture template with multiple layouts should be under the Business category but it should also have the Ui Kit Tag.
4 - A Bank template with a single page should be under the Business category but it should also have the One page Tag.
5 - A template with several design elements should be under the Design category and have the UI Kit as the primary Tag.
Not all single-page templates are Landing pages. Templates with a single page should be tagged as One page, but the Landing Page tag should only be used on single page templates that are oriented for conversion.
The Multi-layout tag should not be set as a primary tag. Instead it should be added as a secondary tag to templates with more than three layout variations for a minimum of three static pages.
Each layout needs to be unique and respect the template theme. In other words, it should only be related to one business vertical.
All tags on the site (All Paragraphs, All Ordered Lists, All H1 Headings, etc) should be styled so they create consistent and readable body copy whenever a Rich Text Element, Heading element, or any other text element is added to a page. Here are all Tags that should be styled:
Many of today's templates offer multiple layout variations for home pages, contact pages, etc. Designers can add layout variations to their template but should follow these guidelines:
Since our template websites will be used as actual marketing websites for the customers that buy them, it’s important that templates are designed to convert as explained in our quality rubric.
Note about business address
The following Ecommerce template pages shouldn't have any preloaders:
Cart
Checkout page should include:
Checkout PayPal page should include
Order confirmation page
Product template page should include:
Category template page should include:
Product management
Custom code (in site settings, in embeds, in page settings) is not allowed in Templates, except for:
Check out the review process and guidelines to get started selling your own website templates.
Everything you need to know about becoming a Webflow template designer can be found on our admissions page.
Guideline infringements are the most common reason templates are rejected. Before submitting a template, make sure you deeply familiarize yourself with:
We recommend taking a thorough look at our submissions guidelines, our design quality rubric and our functionality rubric. These resources will likely help you understand where improvements are needed. From there, we recommend looking at our example templates, and using resources like Webflow University to make the necessary improvements before resubmitting.
If you are a newcomer to the program, you may submit one template at a time. Designers may be eligible for multiple submissions at once after they have demonstrated a strong familiarity with our submission guidelines, quality rubric, and functionality rubric.
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