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Overland AI is an advanced AI automation company operating at the forefront of off-road automation. We worked with the Overland AI team to build their brand from the ground up, helping them prepare for coming out of stealth and introducing them to investors and customers. We built an identity that blended a sense of strength and technological advance. Taking our visual identity to web offered the team an opportunity to launch the brand to the world, showcasing the business as a credible, advanced leader in the field. The visual language creates impact while offering unique spaces for holding photography and content. The team wanted to showcase the technology in action so the inclusion of extensive video content gives users a clear understanding of the capability of the technology. As a culmination of the work from brand foundations to final execution, it gives the Overland AI team a platform to launch, grow, and change the face of any terrain, any condition off-road automation.
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