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NGP Capital is a global growth stage fund that invests in the cybersecurity, edge cloud, digital industries and digital transformation. NGP Capital is a partner owned, independent venture firm with Nokia as its sole investor. After almost two decades of supporting the goals and ambitions of category-defining entrepreneurs, NGP Capital reached out to Wunderdogs as, with the launch of their new fund, NGP had an opportunity to solidify their position of expertise and scale in the competitive VC landscape. We recommended an approach that builds from brand strategy to verbal and visual identity through to digital execution. With a new messaging and brand identity in place, we focused on creating a space that reflected this new positioning and its long term potential. We then built a dynamic website that captured the essence of the value proposition while providing an intuitive, seamless experience for all users across all devices.
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