Conversion wins: How to run smarter tests with Webflow Optimize
Webflow Optimize isn’t just a tool. It’s a whole new way to think about performance. In this session, Nuria Casanova (founder, Enova Studio) shares how she uses Optimize to run meaningful A/B tests, improve user journeys, and drive real results on enterprise websites. Learn how to define strong hypotheses, build fast testing workflows, and integrate experimentation into your design and dev processes — all without added friction.
Attendees will learn:
- How to structure A/B tests to deliver meaningful results
- Best practices for using Optimize in-house and with clients
- Tips for running experiments in Webflow quickly and reliably
Studio 5 (6th Floor)
Agencies
Execs
Marketers
Optimize
Session
Agenda
Discover what’s in store for Webflow Conf online.
*Agenda subject to change.
Reimagining the enterprise website: How ABM scaled brand at the speed of business
Stack impact: 5 tips to improve your martech stack with Webflow
Studio 3 (6th Floor)
Session
Searching for the answer: Best practices to win at Answer Engine Optimization (AEO)
Code components: Unlocking a new web development paradigm
South Mezzanine (7th Floor)
Workshop
From click to close: Building personalized account-based marketing pages with Clay + Webflow
The strategic advantage of a design system in Webflow
Studio 4 (6th Floor)
Session
Webflow on Webflow: How we worked with Metalab & N4 Studio to rebuild our site from the ground up
Studio 4 (6th Floor)
Session
Be a client magnet: Earning and growing within the Webflow ecosystem
Studio 4 (6th Floor)
Session
Rewriting the rules: The new strategies powering top digital agencies
Studio 4 (6th Floor)
Session
AI fluency as marketing superpower: Winning in the era of AEO and automated traffic
The 10-day redesign: Inside Verifone’s global digital transformation
Studio 3+4 (6th Floor)
Fireside chat
Participate
Sponsor
Expand your reach within the global Webflow community by getting your name in front of more than 30,000 registrants.
