Conversion wins: How to run smarter tests with Webflow Optimize
Webflow Optimize isn’t just a tool. It’s a whole new way to think about performance. In this session, Nuria Casanova (founder, Enova Studio) shares how she uses Optimize to run meaningful A/B tests, improve user journeys, and drive real results on enterprise websites. Learn how to define strong hypotheses, build fast testing workflows, and integrate experimentation into your design and dev processes — all without added friction.
Attendees will learn:
- How to structure A/B tests to deliver meaningful results
- Best practices for using Optimize in-house and with clients
- Tips for running experiments in Webflow quickly and reliably
Lightning talk stage
Agencies
Execs
Marketers
Optimize
Session
Agenda
Discover what’s in store for Webflow Conf online.
*Agenda subject to change.
Webflow for all: How Lattice democratized web ownership
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Reimagining the enterprise website: How ABM scaled brand at the speed of business
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What's new in Webflow: Product deep dive
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Breakout 1
Conversion wins: How to run smarter tests with Webflow Optimize
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Lightning talk stage
What's new in Webflow: Product deep dive
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Breakout 2
Your brand in motion: Unlocking animation at scale
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Lightning talk stage
Stack impact: 5 tips to improve your martech stack with Webflow
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Breakout 1
What's new in Webflow: Product deep dive
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Breakout 1
Searching for the answer: Best practices to win at Answer Engine Optimization (AEO)
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Breakout 2
What's new in Webflow: Product deep dive
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Breakout 2
Webflow University: Design meaningful motion with GSAP-powered interactions
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Breakout 3
From click to close: Building personalized account-based marketing pages with Clay + Webflow
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Breakout 1
The strategic advantage of a design system in Webflow
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Breakout 2
From Gotham to greatness: Supercharging web experiences with design, AI, and innovation
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Lightning talk stage
Enterprise marketing, evolved: How Typeform leveled up with Webflow
Reimagining marketing: How AI agents are reshaping the modern team
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Breakout 1
Beyond acceleration: Advanced MCP applications
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Breakout 1
Rewriting the rules: The new strategies powering top digital agencies
The 10-day redesign: Inside Verifone’s global digital transformation
Strategy, AI, and the Chance to Innovate with Seth Godin
Closing Comments with Webflow CEO Linda Tong
Announcement
Main stage
Participate
Sponsor
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