Stack impact: 5 tips to improve your martech stack with Webflow
Upgrading a marketing tech stack doesn’t have to be disruptive — but it’s important to be prepared for anything. In this session, Dan Dawson (NCR Atleos) and Mason Poe (Edgar Allan) share lessons for integrating Webflow with Marketo, Webflow Optimize, Webflow Analyze, and other key tools across your martech ecosystem.
Attendees will learn:
- How to build a connected system that tracks what matters to your business
- Ways to support performance-driven marketing operations
- Common points of friction and how to mitigate them
Agenda
Discover what’s in store for Webflow Conf online.
*Agenda subject to change.
Webflow for all: How Lattice democratized web ownership
Workshop
Breakout 3
Reimagining the enterprise website: How ABM scaled brand at the speed of business
Session
Breakout 2
What's new in Webflow: Product deep dive
Session
Breakout 1
Conversion wins: How to run smarter tests with Webflow Optimize
Session
Lightning talk stage
What's new in Webflow: Product deep dive
Session
Breakout 2
Your brand in motion: Unlocking animation at scale
Session
Lightning talk stage
Stack impact: 5 tips to improve your martech stack with Webflow
Session
Breakout 1
What's new in Webflow: Product deep dive
Session
Breakout 1
Searching for the answer: Best practices to win at Answer Engine Optimization (AEO)
Session
Breakout 2
What's new in Webflow: Product deep dive
Session
Breakout 2
Webflow University: Design meaningful motion with GSAP-powered interactions
Workshop
Breakout 3
From click to close: Building personalized account-based marketing pages with Clay + Webflow
Session
Breakout 1
The strategic advantage of a design system in Webflow
Session
Breakout 2
From Gotham to greatness: Supercharging web experiences with design, AI, and innovation
Session
Lightning talk stage
Enterprise marketing, evolved: How Typeform leveled up with Webflow
Reimagining marketing: How AI agents are reshaping the modern team
Session
Breakout 1
Beyond acceleration: Advanced MCP applications
Session
Breakout 1
Rewriting the rules: The new strategies powering top digital agencies
The 10-day redesign: Inside Verifone’s global digital transformation
Strategy, AI, and the Chance to Innovate with Seth Godin
Closing Comments with Webflow CEO Linda Tong
Announcement
Main stage
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