Reimagining marketing: How AI agents are reshaping the modern team
Great marketing starts with a spark. But turning that spark into business impact takes time, data, and strategy — and typically a full team of people. In this session, Shay Howe (Chief Strategy Officer, ActiveCampaign) explores how AI agents are helping small marketing teams do more with less. From streamlining strategy to reducing execution bottlenecks, you’ll see how integrating intelligent agents into a tech stack can make high-impact marketing more accessible and measurable than ever.
Attendees will learn:
- How to level up from traditional automation rules to AI agents
- Tips for leveraging AI in marketing beyond website builds
- Ways your website and marketing automation systems can power AI-driven personalization
Agenda
Discover what’s in store for Webflow Conf online.
*Agenda subject to change.
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From Gotham to greatness: Supercharging web experiences with design, AI, and innovation
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Reimagining marketing: How AI agents are reshaping the modern team
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Breakout 1
Beyond acceleration: Advanced MCP applications
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The 10-day redesign: Inside Verifone’s global digital transformation
Strategy, AI, and the Chance to Innovate with Seth Godin
Closing Comments with Webflow CEO Linda Tong
Announcement
Main stage
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