Agencies

Creators

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Breakout
September 18,
11:40 am
12:15 pm
ET

Rewriting the rules: The new strategies powering top digital agencies

About this Breakout

In a landscape defined by rapid change, digital agencies are rethinking not just how they work, but why they exist. This panel brings together Isabel Kantor (SVP and Head of Technology, MRM), Phil Crumm (SVP of Technology, Fueled), and Liz Spranzani (CTO, Verndale) to assess how leading digital agencies are rearchitecting their models, services, and client relationships to meet shifting expectations and take advantage of emerging technologies.

Attendees will learn:

  • Why agencies are shifting from projects to platforms and productization
  • How automation, data, and AI are redefining creativity
  • What’s changed in the pitch process, and why
  • The operating models, skills, and team structures shaping agency growth
Speakers
Isabel Kantor, 
Phil Crumm, 
Elizabeth Spranzani, 
Lisa Box, 
Location

Breakout 2

Audience

Agencies

Creators

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Breakout

Agenda

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*Agenda subject to change.

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9:30 am
11:00 am
ET

Opening keynote

Speakers
Linda Tong, 
Rachel Wolan, 
Type

Keynote

Location

Main stage

Audience
Tracks
12:30 pm
1:30 pm
ET

Webflow for all: How Lattice democratized web ownership

Speakers
Thomas Bosc, 
Type

Workshop

Location

Breakout 3

Audience
Tracks
12:30 pm
1:05 pm
ET

Reimagining the enterprise website: How ABM scaled brand at the speed of business

Speakers
Vicky Jones, 
Eric Brown, 
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Session

Location

Breakout 2

Audience
Tracks
12:30 pm
1:05 pm
ET

What's new in Webflow: Product deep dive

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Session

Location

Breakout 1

Audience
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1:00 pm
1:15 pm
ET

Conversion wins: How to run smarter tests with Webflow Optimize

Speakers
Nuria Casanova, 
Type

Session

Location

Lightning talk stage

Audience
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1:30 pm
2:05 pm
ET

What's new in Webflow: Product deep dive

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Session

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Breakout 2

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1:30 pm
1:45 pm
ET

Your brand in motion: Unlocking animation at scale

Speakers
Celcea Tifani, 
Type

Session

Location

Lightning talk stage

Audience
Tracks
1:30 pm
2:05 pm
ET

Stack impact: 5 tips to improve your martech stack with Webflow

Speakers
Dan Dawson, 
Mason Poe, 
Type

Session

Location

Breakout 1

Audience
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1:50 pm
2:50 pm
ET

Designing at the speed of thought: Vibe coding with Relume

Speakers
Dan Anisse, 
Adam Mura, 
Type

Session

Location

Breakout 3

Audience
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2:30 pm
3:05 pm
ET

What's new in Webflow: Product deep dive

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No items found.
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Session

Location

Breakout 1

Audience
Tracks
2:30 pm
3:05 pm
ET

Searching for the answer: Best practices to win at Answer Engine Optimization (AEO)

Speakers
Ethan Smith, 
Type

Session

Location

Breakout 2

Audience
Tracks
2:45 pm
3:00 pm
ET

From vision to execution: Turning emotion into creative momentum

Speakers
Stefanie Zakour, 
Leonardo Zakour, 
Type

Session

Location

Lightning talk stage

Audience
Tracks
3:30 pm
4:05 pm
ET

What's new in Webflow: Product deep dive

Speakers
No items found.
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Session

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Breakout 2

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3:30 pm
4:05 pm
ET

Ctrl+Alt+Design: Rebooting creativity in the age of AI

Speakers
Michael Harrington, 
Travis Benfield, 
Type

Session

Location

Breakout 1

Audience
Tracks
4:30 pm
5:30 pm
ET

Webflow University: Design meaningful motion with GSAP-powered interactions

Speakers
Keegan Leary, 
Type

Workshop

Location

Breakout 3

Audience
Tracks
4:30 pm
5:05 pm
ET

Evolve your web team: How Webflow enables dynamic growth at every stage

Speakers
Michael Harrington, 
Travis Benfield, 
Type

Session

Location

Breakout 1

Audience
Tracks
4:30 pm
5:05 pm
ET

Webflow + AI: Scale with speed, consistency, and creative flexibility

Speakers
Chris McConachie, 
Type

Session

Location

Breakout 2

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9:00 am
9:35 am
ET

From click to close: Building personalized account-based marketing pages with Clay + Webflow

Speakers
Yash Tekriwal, 
Type

Session

Location

Breakout 1

Audience
Tracks
9:00 am
9:35 am
ET

The strategic advantage of a design system in Webflow

Speakers
Alessia Sannazzaro, 
Brodie Rich, 
Hannah Hearth, 
Timothy Ricks, 
Type

Session

Location

Breakout 2

Audience
Tracks
9:15 am
9:30 am
ET

From Gotham to greatness: Supercharging web experiences with design, AI, and innovation

Speakers
Kevin Williams, 
Type

Session

Location

Lightning talk stage

Audience
Tracks
10:00 am
10:35 am
ET

Enterprise marketing, evolved: How Typeform leveled up with Webflow

Speakers
Dan Foster, 
Tom Fairclough, 
Type

Session

Location

Breakout 1

Audience
Tracks
10:45 am
11:20 am
ET

Reimagining marketing: How AI agents are reshaping the modern team

Speakers
Shay Howe, 
Type

Session

Location

Breakout 1

Audience
Tracks
11:40 am
12:15 pm
ET

Beyond acceleration: Advanced MCP applications

Speakers
Josh Jacobs, 
Type

Session

Location

Breakout 1

Audience
Tracks
11:40 am
12:15 pm
ET

Rewriting the rules: The new strategies powering top digital agencies

Speakers
Isabel Kantor, 
Phil Crumm, 
Elizabeth Spranzani, 
Lisa Box, 
Type

Breakout

Location

Breakout 2

Audience
Tracks
2:00 pm
2:30 pm
ET

The 10-day redesign: Inside Verifone’s global digital transformation

Speakers
Rob Alfano, 
Jacob Sussman, 
Type

Fireside chat

Location

Main stage

Audience
Tracks
3:00 pm
3:30 pm
ET

Strategy, AI, and the Chance to Innovate with Seth Godin

Speakers
Seth Godin, 

Photo credit: Brian Bloom

Type

Keynote

Location

Main stage

Audience
Tracks
3:30 pm
3:35 pm
ET

Closing Comments with Webflow CEO Linda Tong

Speakers
Linda Tong, 
Type

Announcement

Location

Main stage

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