The 10-day redesign: Inside Verifone’s global digital transformation
When global tech leader Verifone realized their web operations were too slow and complex to keep pace with the business, they knew it was time for a radical shift. In this session, Rob Alfano (VP of Digital Marketing, Verifone) and Jacob Sussman (Co-founder and CEO, BX Studio) explain how their organizations partnered to reimagine and relaunch four high-priority web experiences across 29 markets with Webflow — all in just 10 days — and how this work sparked a true transformation of Verifone’s digital presence worldwide.
Attendees will learn:
- How Verifone’s website became a strategic lever
- How to use Webflow to streamline localization efforts
- Ways to scale without getting stuck in bottlenecks
Agenda
Discover what’s in store for Webflow Conf online.
*Agenda subject to change.
Reimagining the enterprise website: How ABM scaled brand at the speed of business
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Studio 3 (6th Floor)
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Code components: Unlocking a new web development paradigm
South Mezzanine (7th Floor)
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The strategic advantage of a design system in Webflow
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Webflow on Webflow: How we worked with Metalab & N4 Studio to rebuild our site from the ground up
Studio 4 (6th Floor)
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Be a client magnet: Earning and growing within the Webflow ecosystem
Studio 4 (6th Floor)
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Rewriting the rules: The new strategies powering top digital agencies
Studio 4 (6th Floor)
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AI fluency as marketing superpower: Winning in the era of AEO and automated traffic
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