The 10-day redesign: Inside Verifone’s global digital transformation
When global tech leader Verifone realized their web operations were too slow and complex to keep pace with the business, they knew it was time for a radical shift. In this session, Rob Alfano (VP of Digital Marketing, Verifone) and Jacob Sussman (Co-founder and CEO, BX Studio) explain how their organizations partnered to reimagine and relaunch four high-priority web experiences across 29 markets with Webflow — all in just 10 days — and how this work sparked a true transformation of Verifone’s digital presence worldwide.
Attendees will learn:
- How Verifone’s website became a strategic lever
- How to use Webflow to streamline localization efforts
- Ways to scale without getting stuck in bottlenecks
Agenda
Discover what’s in store for Webflow Conf online.
*Agenda subject to change.
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Breakout 3
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Conversion wins: How to run smarter tests with Webflow Optimize
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Breakout 2
Your brand in motion: Unlocking animation at scale
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Lightning talk stage
Stack impact: 5 tips to improve your martech stack with Webflow
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Breakout 1
What's new in Webflow: Product deep dive
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Breakout 1
Searching for the answer: Best practices to win at Answer Engine Optimization (AEO)
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Breakout 2
What's new in Webflow: Product deep dive
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Breakout 2
Webflow University: Design meaningful motion with GSAP-powered interactions
Workshop
Breakout 3
From click to close: Building personalized account-based marketing pages with Clay + Webflow
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Breakout 1
The strategic advantage of a design system in Webflow
Session
Breakout 2
From Gotham to greatness: Supercharging web experiences with design, AI, and innovation
Session
Lightning talk stage
Enterprise marketing, evolved: How Typeform leveled up with Webflow
Reimagining marketing: How AI agents are reshaping the modern team
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Breakout 1
Beyond acceleration: Advanced MCP applications
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Breakout 1
Rewriting the rules: The new strategies powering top digital agencies
The 10-day redesign: Inside Verifone’s global digital transformation
Strategy, AI, and the Chance to Innovate with Seth Godin
Closing Comments with Webflow CEO Linda Tong
Announcement
Main stage
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