The 10-day redesign: Inside Verifone’s global digital transformation
When global tech leader Verifone realized their web operations were too slow and complex to keep pace with the business, they knew it was time for a radical shift. In this session, Rob Alfano (VP of Digital Marketing, Verifone) and Jacob Sussman (Co-founder and CEO, BX Studio) explain how their organizations partnered to reimagine and relaunch four high-priority web experiences across 29 markets with Webflow — all in just 10 days — and how this work sparked a true transformation of Verifone’s digital presence worldwide.
Attendees will learn:
- How Verifone’s website became a strategic lever
- How to use Webflow to streamline localization efforts
- Ways to scale without getting stuck in bottlenecks
Agenda
Discover what’s in store for Webflow Conf online.
*Agenda subject to change.
Opening keynote
Main stage
Studio 3+4 (6th Floor)
Keynote
Reimagining the enterprise website: How ABM scaled brand at the speed of business
From Gotham to greatness: Supercharging web experiences with design, AI, and innovation
Stack impact: 5 tips to improve your martech stack with Webflow
Breakout 1
Studio 3 (6th Floor)
Session
Searching for the answer: Best practices to win at Answer Engine Optimization (AEO)
What's new in Webflow: Product deep dive
Breakout 3
South Mezzanine (7th Floor)
Workshop
From click to close: Building personalized account-based marketing pages with Clay + Webflow
The strategic advantage of a design system in Webflow
Breakout 2
Studio 4 (6th Floor)
Session
Webflow on Webflow: How We Built This
Breakout 2
Studio 4 (6th Floor)
Session
Be a client magnet: Earning and growing within the Webflow ecosystem
Breakout 2
Studio 4 (6th Floor)
Session
Rewriting the rules: The new strategies powering top digital agencies
Breakout 2
Studio 4 (6th Floor)
Session
AI fluency as marketing superpower: Winning in the era of AEO and automated traffic
Main stage
Studio 3+4 (6th Floor)
Session
Strategy, AI, and the Chance to Innovate with Seth Godin
Main stage
Studio 3+4 (6th Floor)
Keynote
Participate
Sponsor
Expand your reach within the global Webflow community by getting your name in front of more than 30,000 registrants.
