Webflow on Webflow: How we worked with Metalab & N4 Studio to rebuild our site from the ground up

Webflow recently rebuilt its marketing site from scratch, with everything from design and storytelling to performance and scalability up for reconsideration. In this fireside chat and live demo, hear from Lydia Smit (Enterprise Project Manager, N4 Studio), Metalab’s Megan O'Rourke (Executive Director, Product Management) and Samuel Medvedowsky (Creative Director), and Webflow’s own Alexander Diner (Director, Creative & Web Design), and Corey Moen (Manager, Web Design) about how Webflow’s in-house teams partnered with Metalab and N4 Studio to bring the new site to life. See how the team aligned bold creative vision with strategic goals, built a scalable CMS, and used Webflow to bridge the gap between design and development — and get an exclusive look inside the new site’s CMS structure, SEO, accessibility, and reusable systems.

​

Attendees will learn:

• How to align web design with brand, conversion, and performance goals
• How Webflow enabled a scalable rebuild without compromising creativity
• How internal and external teams worked together to ship faster
• Lessons on creative risk, stakeholder alignment, and redesigning at scale