AEO for the CMO: An actionable approach

Your brand is already showing up in AI-powered search — but are you in control of the story that’s being told? With LLMs powering answer engines and rewriting your messaging, core value props can be lost, misrepresented, or outdated. AI-powered search is a threat and an opportunity for both parts of the CMO job: building brand and driving revenue. Join this CMO-focused session to hear Answer Engine Optimization experts Guy Yalif (Webflow) and Ethan Smith (Graphite) break down AEO myths vs. reality. You’ll learn how to assess your brand’s AEO maturity, structure your team’s approach, and take back control of how your brand shows up in the age of AI.

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Attendees will learn:

• How to assess and level up your organization’s AEO maturity
• What it takes to shape your brand story across AI-driven channels
• Common AEO myths — and what actually works
• The key differences between AEO and SEO (and where they overlap)
• How to structure your team and define success in a post-keyword world