Closing the deal: Inside Webflow sales x partner collaboration

Explore the full deal cycle with members of Webflow’s sales, marketing, and partnerships teams, alongside Premium Partner BX Studio as they unpack what true collaboration looks like in action, from initial outreach to closing the contract.

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You’ll hear real examples of how Webflow Account Executives, Partner Managers, and Certified Partners have teamed up to navigate challenges, align on client goals, and deliver high-impact outcomes. Whether you’re looking to deepen your collaboration with Webflow or streamline your organization’s sales motion, this session will offer practical tactics you can apply right away.

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What you’ll learn:

• How Webflow sales and partners coordinate to close deals
• Best practices for communication, collaboration, and division of roles
• Common roadblocks — and how to overcome them
• Tips for building trust, pitching strategically, and creating long-term value