Webflow for all: How Lattice democratized web ownership
In this hands-on workshop, explore how Lattice’s Josephine Cahill (Sr. Website Manager) and Thomas Bosc (Webflow Developer) empowered their marketing team to do more with less — and improved conversion rates — by decentralizing site ownership with Webflow. Leave with practical templates, peer insights, and fresh energy to unlock the full potential of Webflow Enterprise.
Attendees will learn:
- How Lattice integrated Webflow into their business, including their roadmap, permissioning, and CMS strategy
- How to roll out Webflow in your own org (or your clients’)
Agenda
What's new in Webflow: Product deep dive
Breakout 1
Session
What's new in Webflow: Product deep dive
Breakout 2
Session
What's new in Webflow: Product deep dive
Breakout 1
Session
Searching for the answer: Best practices to win at Answer Engine Optimization (AEO)
What's new in Webflow: Product deep dive
Breakout 2
Session
From click to close: Building personalized account-based marketing pages with Clay + Webflow
The strategic advantage of a design system in Webflow
Beyond acceleration: Advanced MCP applications
Guest keynote
Main stage
Keynote
Closing Comments with Webflow CEO Linda Tong
Participate
Sponsor
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