Workshop
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12:30 pm
→
1:30 pm
ET
Webflow for all: How Lattice democratized web ownership
In this hands-on workshop, explore how Webflow Developer Thomas Bosc empowered the marketing team at Lattice to do more with less — and improved conversion rates — by decentralizing site ownership with Webflow. Leave with practical templates, peer insights, and fresh energy to unlock the full potential of Webflow Enterprise.
Attendees will learn:
- How Lattice integrated Webflow into their business, including their roadmap, permissioning, and CMS strategy
- How to roll out Webflow in your own org (or your clients’)
Agenda
12:30 pm
→
1:05 pm
ET
What's new in Webflow: Product deep dive
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Breakout 1
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Session
1:30 pm
→
2:05 pm
ET
What's new in Webflow: Product deep dive
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Breakout 2
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Type
Session
2:30 pm
→
3:05 pm
ET
What's new in Webflow: Product deep dive
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Breakout 1
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Session
2:30 pm
→
3:05 pm
ET
Searching for the answer: Best practices to win at Answer Engine Optimization (AEO)
3:30 pm
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4:05 pm
ET
What's new in Webflow: Product deep dive
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Breakout 2
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9:00 am
→
9:35 am
ET
From click to close: Building personalized account-based marketing pages with Clay + Webflow
9:00 am
→
9:35 am
ET
The strategic advantage of a design system in Webflow
11:40 am
→
12:15 pm
ET
Beyond acceleration: Advanced MCP applications
3:00 pm
→
3:30 pm
ET
Strategy, AI, and the Chance to Innovate with Seth Godin
3:55 pm
→
4:00 pm
ET
Closing Comments with Webflow CEO Linda Tong
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