Webflow for all: How Lattice and OysterHR democratized web ownership
In this hands-on workshop, explore how Lattice's Webflow Developer Thomas Bosc and OysterHR's Josephine Cahill empowered their marketing teams to do more with less — and improved conversion rates — by decentralizing site ownership with Webflow. Leave with practical templates, peer insights, and fresh energy to unlock the full potential of Webflow Enterprise.
Attendees will learn:
- How Lattice and OysterHR integrated Webflow into their businesses, from roadmaps and permissioning to CMS strategies
- How to roll out Webflow in your own org (or your clients’)
Agenda
Discover what’s in store for Webflow Conf online.
*Agenda subject to change.
Reimagining the enterprise website: How ABM scaled brand at the speed of business
Session
Breakout 2
What's new in Webflow: Product deep dive
Session
Breakout 1
From Gotham to greatness: Supercharging web experiences with design, AI, and innovation
Session
Lightning talk stage
Conversion wins: How to run smarter tests with Webflow Optimize
Session
Lightning talk stage
What's new in Webflow: Product deep dive
Session
Breakout 2
Your brand in motion: Unlocking animation at scale
Session
Lightning talk stage
Stack impact: 5 tips to improve your martech stack with Webflow
Session
Breakout 1
What's new in Webflow: Product deep dive
Session
Breakout 1
Searching for the answer: Best practices to win at Answer Engine Optimization (AEO)
Solve the top 3 implementation challenges
Workshop
Breakout 3
Pushing the limits: Webflow Interactions in action
Session
Lightning talk stage
What's new in Webflow: Product deep dive
Session
Breakout 2
Ctrl+Alt+Design: Rebooting creativity in the age of AI
Session
Breakout 1
Disrupted and distracted: Standout storytelling in uncertain times
Session
Lightning talk stage
Webflow University: Design meaningful motion with GSAP-powered interactions
Workshop
Breakout 3
From click to close: Building personalized account-based marketing pages with Clay + Webflow
Session
Breakout 1
The strategic advantage of a design system in Webflow
Session
Breakout 2
Reimagining marketing: How AI agents are reshaping the modern team
Session
Breakout 1
Be a client magnet: Earning and growing within the Webflow ecosystem
Session
Breakout 2
Beyond acceleration: Advanced MCP applications
Session
Breakout 1
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