We’re excited to share additional form improvements that make it even easier to manage this essential part of your website.

Today we're introducing click goals for Optimize customers, which allow you to easily designate any clickable element on a page (like a button, or link) as a conversion goal for your site visitors.

Streamline site verification, security protocols, and third-party integrations with Webflow’s .well-known file support. Easily upload up to 30 configuration files for advanced site management.

Draft changes to CMS items without impacting live content, and publish individual items without limitations or needing to publish the full site.

Optimize Enterprise customers now have access to three new integrations: Mixpanel, Segment, and Google Analytics. 

More ways to organize the sites in your Workspace with new sorting functionality

We're rolling out updates to our pricing and product strategy reflecting our shift to the Website Experience Platform.

We will sunset Webflow Logic on June 27, 2025 and User Accounts on January 29, 2026 in favor of an ecosystem-first approach.

Elements connected to a CMS Collection can now be converted to components.

Supercharge first pass content creation with new AI Assistant capabilities that empower designers and content editors to generate and modify text with just one click.

Control text decoration styles with new advanced typography settings. Adjust underline positioning, style, thickness, color, and more for refined text decorations.

We’re taking collaboration in design approvals one step further by enabling reviewers to request changes and leave direct feedback. Available for Webflow Enterprise customers and their Partners.

With new variable types, designers can codify unitless numbers and percentages in a design system as variables. Expand your design system’s definitions for line height, font weight, dimensions, effects, and more.

Designers can now define multiple style options for a single component –like a Button with solid and outline styles, or a Card with horizontal and vertical variants.

We are updating our in-product navigation to streamline collaboration and productivity as Webflow's product continues to evolve.

Rich Text slash commands let you add content elements quickly by typing “/” directly in the editor. This streamlined experience brings accessibility and efficiency to the Rich Text editor.

We’ve streamlined the editing experience on CMS Template Pages by allowing users to edit empty CMS-bound text elements directly on canvas, versus needing to navigate to the CMS.

Users with the Marketer role can now add components into component slots when building pages. Available on all Workspace plans.

Make data-backed decisions with Analyze, our new native analytics tool giving designers and content marketers a unified view of visitor behavior. Available today for all customers on eligible plans.

We’ve begun rolling out our new native analytics tool that we unveiled at Webflow Conf, with all customers getting access in just a few days.

More ways to organize the sites in your workspace with Dashboard List View

Manage your forms more efficiently with bot prevention, streamlined settings, App visibility, and expanded APIs for developers.

We’ve expanded our CMS API to support bulk operations, making it more efficient for developers to programmatically manage CMS data at scale.

All Localization users can now fully customize their styles for each locale and create up to 10 localized versions of their site.

Webflow Analyze puts a native, unified view of visitor behavior into the hands of designers and content marketers — so you can make data-backed decisions that improve site performance.

Optimize gives marketers a comprehensive toolkit to create tailored experiences for their site visitors.

We’re making design approvals more powerful with a review summary to centralize context, and the ability to designate optional vs. required reviewers. Available for Webflow Enterprise customers and their Partners.

Page building allows marketers and less-technical teammates to quickly and safely build brand-consistent landing pages on their own – available today on all Workspace plans.

Get in-context help and ideas while you build in Webflow with our new AI Assistant. The Assistant has multiple skills you can use throughout Webflow — quickly generate new sections, copy, and more.

We are always striving to improve your experience with Webflow, and today, we’re excited to share our new Help Center. Whether you need to understand how a feature works, troubleshoot an issue, or contact our support team, the Help Center will be your go-to resource.

Design System Sync has been simplified to get your designs from Figma to Webflow in fewer steps.

When working with a component instance nested in a slot, you can now edit the main component of that instance right inside of the slot.

Now you can use Rive right within Webflow.

You can now use AI to generate more relevant sample content when building a site –no more generic Lorem Ipsum placeholder text.

Organize your variables how you see fit—reorder, group, or delete your variables with drag and drop or bulk actions.

We’re simplifying the names of site roles in Webflow to make them easier to understand for all customers.

Introducing page building and design approvals to redefine the balance between speed-to-market and quality control for professional web teams – available for Enterprise customers and Partners.

Add depth and dimension to designs using the drop-shadow() CSS function, now available as an effect in the Style panel.

Hover over any component in the components panel to see a preview before adding it to the canvas. In addition, you can now add a searchable description to any component from component settings.

Learn more about the changes we’re making to Webflow's Partner Program to continue investing in our partnerships with the top freelancers, agencies, and global alliances building for the web today. 

Our Figma to Webflow plugin and companion Webflow app have been updated with typography variable support, easier HTML tag selection, better class conflict resolution, and a redesigned copy/paste flow.

Easily upload and convert your existing assets into AVIF files for improved site performance.

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Keep your components organized and discoverable with component groups.

Introducing Webflow's Shared Libraries. Build on-brand sites faster and more consistently than ever before by sharing components and variables across all the sites in your Workspace. Streamline your design workflows with centralized updates: make a change in one place, and all components and variables that reference that source are updated upon approval.

Find component instances across your site with the new "Show instances" action in the Components panel.

We're rolling out changes to our Site and Workspace plans including new features, new add-ons, and updated limits for CMS items, static pages, and bandwidth.

HSTS response headers are now available on all sites

With slots, designers and developers can make components with placeholders that don’t require you to specify what goes into them. This allows markets and clients to change up the content by dropping different components inside those slots while maintaining a consistent design structure. 

We've made it easier to find, and engage, with the latest Apps in the Webflow Marketplace.

New tools to import and manage your 301 redirects at scale.

Teams now have the flexibility to configure if they want new sites to be open or restricted by default.

Introducing a central place for you to get insights into the bandwidth consumption of your site.

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Create a new component from an existing one with the new “Duplicate” action in the Components panel.

Webflow’s new AI-powered Learning Assistant helps you uplevel your skills while you work, without having to leave the Designer.

You can now edit CMS content directly on the visual canvas and spin up new CMS pages without leaving the Designer.

HTML in CMS rich text fields will now persist when bringing content in and out of Webflow with CSV import and export.

Account recovery is now more secure and streamlined with the ability to add a secondary email directly within your Account Settings.

Manage your team securely at scale with automated JIT provisioning and SCIM deprovisioning – available exclusively on Webflow Enterprise.

Page templates will allow designers to speed up static page creation with the ability to templatize page structures that they build often – available on all Site plans.

Override applied styles on an element with the !important CSS flag, now supported in Webflow custom properties.

We’ve expanded our CMS API to include new endpoints and a sort / filter capability for more efficient and scalable API operations.

Quickly convert between various element types, including container elements, typography elements, and inline text elements, while preserving styles and settings.

Now add up to 50,000 characters of custom code across Site settings, Page settings, Code Embed elements and CMS Rich text fields.

Easily compress and convert all your CMS assets into WebP files for improved site performance.

Further control element sizing with new box sizing options and the “clip” behavior for overflowing content. Fine-tune inline layouts with new vertical alignment options.

Measure layouts more precisely in the Designer with a pinned ruler and dynamic crosshair. To enable, open the Canvas settings or press Shift + R.

Establish a secure connection between domains and apps by verifying your domain and adding the "well-known" file to your Webflow hosted site.

Seamlessly sync number variables as Rem or Em units from Figma to your Webflow design system, enhancing design consistency and scalability.

Create engaging image galleries and more with ease using the single multi-image field binding for lightbox.

Seamlessly ensure accurate, consistent, and on-brand translations across your locales with our new machine translation glossary.

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Unlock new styling possibilities by using the class attribute as a custom attribute on elements in Webflow.

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Reduce risk of unintended changes reaching the main site by reviewing proposed changes and Site Activity detail prior to merging a branch.

Now you can search and install, Webflow Apps directly from the Apps panel.

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You can now restore site backups without disrupting API connections keyed off of CMS, Ecommerce, Page, and Asset IDs.

Site-specific access gives you an additional layer of security and simplicity when managing your web team across multiple sites in your Workspace.

Collaborate safely and efficiently on your localized sites with page branching, now fully integrated with Localization.

You can now seamlessly incorporate images in your locale switcher –like country flags or bespoke icons– without writing code.

We’ve made it easier to securely create and manage your Webflow API tokens with the introduction of scoped tokens, the ability to name your API tokens for easy reference, and the ability to generate multiple tokens per site.

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Easier ways to display code in rich text elements or fields and updates to ordered lists.

Explore the next level of design flexibility with our upgraded Style Panel layout controls. Start crafting more intuitive and powerful web layouts with ease from March 4th, 2024.

Elevate your Figma to Webflow workflow with our Companion App and Design System Sync—making your design transfers smoother and your project launches faster than ever before.

Explore Webflow's latest update: targeted expansion of supported CSS properties and values to empower richer designs and smoother workflows.

Power your organization’s audit and compliance workflows with the Site Activity log API — available for Enterprise customers and Enterprise Partners.

Two powerful updates to branching to make collaboration more seamless in Webflow for Enterprise customers and Enterprise Partners.

Stage your site to the domain of your choice — available for Enterprise customers and Enterprise Partners.

You can now create groups within component properties making it more convenient to navigate the properties panel.

Angle and distance shadow properties are now X & Y offsets and all shadow properties now support variables.

Now you can do more in edit mode with support for machine translation, element lockdown, and undo/redo shortcuts for images.

Select brighter or darker display settings for the Webflow Designer.

Easily display language specific code snippets to any page.

Translate an entire CMS item in a secondary locale with one click.

Easily add formatting to your copy using markdown.

Order your component properties in the way that works for you and your team.

Localization is now available for all customers —and we’re offering a free preview of basic Localization functionalities for all Webflow users regardless of their Site plan.

You can now set pointer events to none to better manage overlapping elements on your website.

Add any HTML tag or custom attribute to an element — and unlock all of the power of HTML.

Last month we launched Localization for all enterprise customers. Today, we’ve begun making it available for all customers –plus, a free preview!

Now you can publish a branch to its own staging environment to speed up testing and catch issues earlier in the process — available today for Enterprise customers and Enterprise Partners.

By continuing to use Webflow after November 15, 2023, you’ll be agreeing to comply with these terms.

We’ve made some tiny but mighty improvements that make building with rich text elements more flexible and efficient.