Webflow brings creative freedom to web design like no other platform, with 100% visual design tools, a fully customizable CMS built for structured content, and intuitive ecommerce functionality — without all the headaches of WordPress.
Webflow offers unparalleled design freedom — without requiring you to code.
Build custom sites, carts, and checkout experiences without template restrictions.
Unless you're a coder, you'll need a visual design plugin, or be restricted by available templates.
Webflow offers complete design control in a visual canvas. With WordPress, customizing templates requires code. Lots of it.
Build a bespoke store that embodies your brand — without even looking at code.
No coding necessary unless you want to customize your template. Ready to write some PHP?
Build complex, rich animations with Webflow that bring your store to life
Create 100% custom interactions and animations based on user interactions, page load, page scroll, and much more.
Work with your template’s built-in interactions and animations — or subcontract a developer to create custom experiences.
Webflow provides a familiar design interface for site builders, and a clean, focused UI for site managers that works just like your browser, with persistent tabs to get you back to work fast.
Enjoy on-page content editing, a minimal dashboard UI, and intuitive visual design tools founded on web standards.
Cluttered dashboard UI with many rarely used options. No on-page editing. Visual design tools are very basic without a plugin, and even then rarely give true layout control.
If you don’t care about standing out, WordPress is clear winner on the templates front, with thousands of free and premium options, compared to Webflow’s 100+.
Don’t want to build something unique, from scratch? Webflow boasts over 100 professionally designed templates, some of which are free.
As an open-sourced, template-driven site platform, WordPress offers thousands of templates built by the company as well as independent designers. So if you don’t mind looking just like your competitor…
Explore Webflow for as long as you need to — you only need to pay when you’re ready to go live.
If you’re building sites for clients, you may not need to pay Webflow a cent. Ever. Just build your site, add hosting, and pass the bill along to your client with Client Billing. Otherwise, Webflow is free to use for as long as you need — you only need to pay for hosting.
WordPress can be free forever. Until you set up hosting. Or buy a premium plugin to add crucial functionality. Or want to sell products online. According to WooCommerce, $55 a month is the minimum price for a WordPress-powered ecommerce site.
While WordPress was built for “blobby” blogging, Webflow makes structured content creation a breeze, so you can easily create reviews, case studies, lookbooks — whatever content you and your products need.
Easy, code-free structured content creation so you can create completely custom dynamic content.
Powerful structured content capabilities — if you’re a developer. Otherwise, you’ll need a plugin.
With Webflow, you can automate your SEO efforts with dynamic meta titles and descriptions, simple 301 redirects and canonical tags, plus automatic XML sitemap updates. Not to mention incredibly fast load times, a key aspect of modern SEO.
Fully customizable SEO settings, with dynamic options for CMS content.
Easily customizable—as long as you're using (and paying for) a plugin.
Seamlessly feature your products within your content, so every blog post becomes a sales page.
Dynamically reference products right inside your content. Forget linking your blog posts to corresponding product pages — give shoppers the power to buy right from your content.
WordPress’ WooCommerce plugin lets you add products to content via a shortcode.
Both Webflow and WordPress allow a multitude of key integrations, but WordPress’ plugin model may be easier for non-technical users to manage.
Integrate just about any marketing tool with Zapier, or a couple lines of code.
Select from a massive range of plugin-based integrations — and manage the consequent complexity with every core WordPress update.
Keep the shopper experience on-brand all the way to that last step with Webflow.
Make every detail of your most important sales page — the checkout — your own, from how items to display to what messaging shoppers see.
With WooCommerce you can customize basic design details like color and font, and add custom messaging, but that’s about it.
Webflow gives you the power to build a cart experience your shoppers have never seen before.
Choose from 4 basic cart positions and make the layout, animations, and more your own.
Use WooCommerce’s default cart design or add the free plugin to make it sticky. That’s it.
Webflow provides an intuitive site management dashboard, while Shopify offers extra dashboard features
Webflow keeps the site management experience simple, which does mean sacrificing some of the sales and analytics tools built into WooCommerce.
WooCommerce’s store management dashboard adds to WordPress’ option-packed backend with detailed sales data, which can be useful for reporting.
WooCommerce’s detailed order management tools win the day. For now.
See open orders as soon as you log in, add and edit items right on the product page, and add teammates to help handle orders.
WooCommerce’s order management dashboard highlights all the info you need to fulfill orders, including multiple status options, and a notes field to attach important info to orders.
Webflow and WooCommerce offer roughly the same level of customizability for your transactional emails, though WooCommerce offers more email types.
Webflow offers the core emails you need, plus lots of freedom to customize the design and language.
WooCommerce ships with all the email templates you need to communicate with your customers and gives you the power to edit text and make styling adjustments.
WooCommerce accepts more payment methods, though Webflow is working to add more options soon.
Webflow payments are powered by Stripe, so you can accept all major credit cards in supported nations, with PayPal and other 3rd-party payment options coming soon.
WooCommerce offers Stripe, PayPal, Apple Pay, direct bank transfer, cash on delivery (COD), and check.
Webflow and WooCommerce offer roughly the same options for shipping.
Set specific shipping options for each “zone” you ship to, with options to charge a flat rate, provide free shipping, or charge by price, quantity, weight, or a percentage of the total order cost.
WooCommerce also uses the shipping “zones” concept to help you define shipping methods and rates for specific areas, with a little more granularity than Webflow offers.
WordPress leaves your site security to you — and is notorious for being hacked.
Free SSL on all sites, backed by constant threat monitoring.
Also offers free SSL, but WP sites are known for their security vulnerabilities.
Webflow offers a detailed University with full video courses, a friendly community forum, and a worldwide support staff to help you out when you need it.
Regularly cited as one of Webflow’s greatest features due to timely, detailed responses.
Mostly community-driven, so it can take time to get help.
Even experienced developers love Webflow’s PHP-free code quality.
Webflow outputs code that's as clean and semantic as you can make it.
WordPress code is notoriously bloated due to its reliance on plugins.
Use any font out there, tweak every detail from line-height to text direction, and use any unit, from ems to vw.
Easily preview and tweak your design for every breakpoint, and use relative units to reflow gracefully.
Save your brand palette as global swatches, layer background images, gradients, and overlays, even add CSS filters.
Ecommerce is coming to @webflow, and it’s superb. The way you can customize everything like you already do in Webflow, it surpasses everything.
To start let me say that I’m loving the ease of styling, controlling, accessing the structure of the cart! The settings panel options for the cart are so quick to get the positioning of the cart. Slick!
I went from Photoshop design to website in less than 2 hours