Webflow vs. WordPress

Webflow brings creative freedom to web design like no other platform, with 100% visual design tools, a fully customizable CMS built for structured content, and intuitive ecommerce functionality — without all the headaches of WordPress.

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The web is the world’s most saturated marketplace — make sure your online store stands out with Webflow.

Design & code

Building your storefront
Webflow
WordPress

Design flexibility

Webflow offers unparalleled design freedom — without requiring you to code.

Webflow

Build custom sites, carts, and checkout experiences without template restrictions.

WordPress

Unless you're a coder, you'll need a visual design plugin, or be restricted by available templates.

Webflow
WordPress

Code requirements

Webflow offers complete design control in a visual canvas. With WordPress, customizing templates requires code. Lots of it.

Webflow

Build a bespoke store that embodies your brand — without even looking at code.

WordPress

No coding necessary unless you want to customize your template. Ready to write some PHP?

Webflow
WordPress

Interaction and animation tools

Build complex, rich animations with Webflow that bring your store to life

Webflow

Create 100% custom interactions and animations based on user interactions, page load, page scroll, and much more.

WordPress

Work with your template’s built-in interactions and animations — or subcontract a developer to create custom experiences.

Webflow
WordPress

Ease of use

Webflow provides a familiar design interface for site builders, and a clean, focused UI for site managers that works just like your browser, with persistent tabs to get you back to work fast.

Webflow

Enjoy on-page content editing, a minimal dashboard UI, and intuitive visual design tools founded on web standards.

WordPress

Cluttered dashboard UI with many rarely used options. No on-page editing. Visual design tools are very basic without a plugin, and even then rarely give true layout control.

Webflow
WordPress

Templates

If you don’t care about standing out, WordPress is clear winner on the templates front, with thousands of free and premium options, compared to Webflow’s 100+.

Webflow

Don’t want to build something unique, from scratch? Webflow boasts over 100 professionally designed templates, some of which are free.

WordPress

As an open-sourced, template-driven site platform, WordPress offers thousands of templates built by the company as well as independent designers. So if you don’t mind looking just like your competitor…

Webflow
WordPress

Free plan

Explore Webflow for as long as you need to — you only need to pay when you’re ready to go live.

Webflow

If you’re building sites for clients, you may not need to pay Webflow a cent. Ever. Just build your site, add hosting, and pass the bill along to your client with Client Billing. Otherwise, Webflow is free to use for as long as you need — you only need to pay for hosting.

WordPress

WordPress can be free forever. Until you set up hosting. Or buy a premium plugin to add crucial functionality. Or want to sell products online. According to WooCommerce, $55 a month is the minimum price for a WordPress-powered ecommerce site.

SEO & content marketing

Driving traffic to your store
Webflow
WordPress

CMS & blogging

While WordPress was built for “blobby” blogging, Webflow makes structured content creation a breeze, so you can easily create reviews, case studies, lookbooks — whatever content you and your products need.

Webflow

Easy, code-free structured content creation so you can create completely custom dynamic content.

WordPress

Powerful structured content capabilities — if you’re a developer. Otherwise, you’ll need a plugin.

Webflow
WordPress

SEO

With Webflow, you can automate your SEO efforts with dynamic meta titles and descriptions, simple 301 redirects and canonical tags, plus automatic XML sitemap updates. Not to mention incredibly fast load times, a key aspect of modern SEO.

Webflow

Fully customizable SEO settings, with dynamic options for CMS content.

WordPress

Easily customizable—as long as you're using (and paying for) a plugin.

Webflow
WordPress

Dynamic product and content integration

Seamlessly feature your products within your content, so every blog post becomes a sales page.

Webflow

Dynamically reference products right inside your content. Forget linking your blog posts to corresponding product pages — give shoppers the power to buy right from your content.

WordPress

WordPress’ WooCommerce plugin lets you add products to content via a shortcode.

Webflow
WordPress

Marketing integrations

Both Webflow and WordPress allow a multitude of key integrations, but WordPress’ plugin model may be easier for non-technical users to manage.

Webflow

Integrate just about any marketing tool with Zapier, or a couple lines of code.

Shopify

Select from a massive range of plugin-based integrations — and manage the consequent complexity with every core WordPress update.

The buyer experience

Ecommerce UX
Webflow
WordPress

Customizable checkout

Keep the shopper experience on-brand all the way to that last step with Webflow.

Webflow

Make every detail of your most important sales page — the checkout — your own, from how items to display to what messaging shoppers see.

WordPress

With WooCommerce you can customize basic design details like color and font, and add custom messaging, but that’s about it.

Webflow
WordPress

Customizable carts

Webflow gives you the power to build a cart experience your shoppers have never seen before.

Webflow

Choose from 4 basic cart positions and make the layout, animations, and more your own.

WordPress

Use WooCommerce’s default cart design or add the free plugin to make it sticky. That’s it.

The store owner experience

Management and fulfillment
Webflow
WordPress

Store management tools

Webflow provides an intuitive site management dashboard, while Wordpress offers extra dashboard features

Webflow

Webflow keeps the site management experience simple, which does mean sacrificing some of the sales and analytics tools built into WooCommerce.

WordPress

WooCommerce’s store management dashboard adds to WordPress’ option-packed backend with detailed sales data, which can be useful for reporting.

Webflow
WordPress

Order management

WooCommerce’s detailed order management tools win the day. For now.

Webflow

See open orders as soon as you log in, add and edit items right on the product page, and add teammates to help handle orders.

WordPress

WooCommerce’s order management dashboard highlights all the info you need to fulfill orders, including multiple status options, and a notes field to attach important info to orders.

Webflow
WordPress

Transactional emails

Webflow and WooCommerce offer roughly the same level of customizability for your transactional emails, though WooCommerce offers more email types.

Webflow

Webflow offers the core emails you need, plus lots of freedom to customize the design and language.

WordPress

WooCommerce ships with all the email templates you need to communicate with your customers and gives you the power to edit text and make styling adjustments.

Webflow
WordPress

Payment options

WooCommerce accepts more payment methods, though Webflow is working to add more options soon.

Webflow

Webflow payments are powered by Stripe, so you can accept all major credit cards in supported nations, with PayPal and other 3rd-party payment options coming soon.

WordPress

WooCommerce offers Stripe, PayPal, Apple Pay, direct bank transfer, cash on delivery (COD), and check.

Webflow
WordPress

Shipping fulfillment

Webflow and WooCommerce offer roughly the same options for shipping.

Webflow

Set specific shipping options for each “zone” you ship to, with options to charge a flat rate, provide free shipping, or charge by price, quantity, weight, or a percentage of the total order cost.

WordPress

WooCommerce also uses the shipping “zones” concept to help you define shipping methods and rates for specific areas, with a little more granularity than Webflow offers.

Platform features

Webflow and WordPress are more than site design and content management tools — they’re platforms.
Webflow
WordPress

Site security

WordPress leaves your site security to you — and is notorious for being hacked.

Webflow

Free SSL on all sites, backed by constant threat monitoring.

WordPress

Also offers free SSL, but WP sites are known for their security vulnerabilities.

Webflow
WordPress

Support

Webflow offers a detailed University with full video courses, a friendly community forum, and a worldwide support staff to help you out when you need it.

Webflow

Regularly cited as one of Webflow’s greatest features due to timely, detailed responses.

WordPress

Mostly community-driven, so it can take time to get help.

Webflow
WordPress

Code quality

Even experienced developers love Webflow’s PHP-free code quality.

Webflow

Webflow outputs code that's as clean and semantic as you can make it.

WordPress

WordPress code is notoriously bloated due to its reliance on plugins.

Design

Design and build your store from the ground up — without writing a line of code.
Learn more about building with Webflow

Build with the latest layout technologies

Use CSS grid or flexbox — or both — to build cutting-edge layouts — and adjust them for every breakpoint.

Build CSS grid layouts

Take control of your typography

Use any font out there, tweak every detail from line-height to text direction, and use any unit, from ems to vw.

Go responsive

Easily preview and tweak your design for every breakpoint, and use relative units to reflow gracefully.

Get colorful

Save your brand palette as global swatches, layer background images, gradients, and overlays, even add CSS filters.

Advanced interaction and animation tools

Bring your site to life with engaging animations and trust building microinteractions based on page load, scrolling, mouse movement, and clicks.

Animate visually

Flexible product CMS

Webflow’s flexible, code-free CMS powers your store and all your other dynamic content, so you can seamlessly feature your products.

Design with real data

Pricing

Comparing our most feature-rich plans.
Webflow Plus
$74USD/month
WordPress
Pricing varies
Completely visual site editor
Coding required
Manual shipping rates
Customizable checkout
Coding required
24/7 support
Transaction fee
0%
Depends on payment gateway
Mobile-optimized site
Checkout on your domain
Traffic surge support
Depends on hosting provider
Global CDN
Depends on hosting provider
Automatic XML sitemaps
With plugin
Stripe payments
Depends on payment gateway
Apple Pay & Web Payments support
With plugin
Unlimited products
Up to 1,000 products
Digital goods
Coming soon
With plugin
Real-time shipping rates
Planned
With plugin
Fraud analysis
Depends on payment gateway
Automatic tax calculation
With plugin
Sell on Amazon
Planned
With plugin
Print shipping labels
Via integration
With plugin
Amazon fulfillment and payment
Planned
With plugin
Password-protected stores
Customizable blog
With plugin
Product variants
Customer analytics
Planned
With plugin
Custom reports
Coming soon
Gift cards + coupons
Coming soon
With plugin
SSL certificate
Abandoned cart
Coming soon
With paid plugin
Customer accounts
Planned

What people are saying about
Webflow Ecommerce

I've been over @Wordpress for a while... And tonight I am officially super over it. I wish there was a tool to convert all my old client Wordpress sites into @webflow sites. #Webflow

So many clients opting to move from Wordpress to @webflow 👏👏👏

I should’ve staggered all these migrations.

OK I can say it now, I hate #wordpress. If only it could work half as smooth as @webflow... trying to convince my boss to move to #webflow