How to start a Webflow Meetup

Tips to help you start, launch, promote, and find space for your Webflow Meetup.

Nelson Abalos Jr.
January 8, 2019
Resources

Webflow Meetups cultivate a global community of designers who are committed to and excited about building the future of the web — together. This guide aims to help Meetup organizers (like you?!) create, cultivate, and grow their local creative communities.

As a Webflow Meetup organizer, you’ll create a space for the designers and creatives in your community to meet, learn from, and inspire one another. There are already 21 Webflow Meetups with over 4,000 members around the world — and we’re just getting started!

How we can help support your meetup

Webflow is thrilled to support the work and impact of organizers with:

  • Financial support for food and drinks
  • Perks for attendees
  • Early access to upcoming features
  • Access to a private Slack channel

Once your group has more than 50 people, we’ll:

Ready to get started? Awesome! Let’s look at how to create, plan, and promote your Meetup.

Step 1: Create your Webflow Meetup group

This is the first and easiest step — start a new group on Meetup.com.

Next, you’ll customize your Meetup group details:

  1. Hometown
  2. Topics: We recommend tagging web design, graphic design, internet professionals, web technology, web development, CMS (Content Management Systems), print and web design, web design and programming, UX and sustainable web design, Webflow, ecommerce, Online Marketing
  3. Name: Please use “<City name> Webflow Meetup”
  4. Description: You’ll want to include information about why people should join, what topics will be explored, what types of people and professionals will benefit most, and more.

Here’s an sample description to help guide yours:

This Meetup is for anyone interested in learning how to use Webflow to build custom marketing sites, custom dynamic sites, create animations and interactions for the web, or build custom ecommerce sites all without coding. Whether you’re a graphic designer, web designer, developer, creative director, art director, content strategist, marketer, SEO expert, or just interested in web design and development — join us at our next Webflow Meetup.


Once you’ve created your group and reviewed the community guidelines, you’ll be asked to create your Meetup account.

While it’s always free to set up an account as a member, Meetup charges group organizers $9.99 per month for a basic plan that accommodates 50 members and 4 organizers. Once you exceed 50 members, Webflow will cover your subscription fees.

After you’ve created your Meetup account and group, send me an email with your group link and I’ll invite you to the private Slack channel.

John Ramos, Chicago Webflow Meetup organizer, introducing Webflow to his local community.

Step 2: Promote your Webflow Meetup

Promoting your Webflow Meetup can be the hardest part of the process, but we’ve got plenty of tips to help you do it successfully.

The most important thing is to set your expectations — you may not get hundreds, or even dozens, of people to join your Meetup right away. The good news is, you’re not expected to! Creating a community is a marathon, not a sprint. And luckily, this marathon doesn’t involve any running.

Promote like a pro:

  • “Schedule the event on Meetup.com a few weeks in advance, so people have time to find it. I also use Facebook Events as an additional way to get the word out.” –Connor, Wellington Webflow Meetup Organizer
  • “Find a bigger local Meetup group and ask to speak at one of their future events.” –John Ramos, Chicago Webflow Meetup Organizer
  • Post about your Meetup regularly on your social media networks. (Not so much that it becomes spammy though!)
  • Talk about your Meetup in local Slack communities

Step 3: Create your Webflow Meetup event

Now that you’ve created your Meetup community, you’re ready to create and plan an event!

Here are some things to keep in mind:

Finding a space

Coworking spaces are a great choice — you get a venue sponsorship and they get promoted through exposure and social-media love.

WeWork provides shared workspaces and they own Meetup.com — Meetup organizers can use their space for free! Learn how to book a space in one of their participating locations.

If there are no WeWork spaces in your area, you’ll have to get more creative. I would suggest finding a coworking space with WiFi, a TV you can connect to, and capacity for around 15 people.

Waldo Broodrÿk, St. Louis Webflow Meetup co-organizer, welcoming attendees.

Designing the format

Hosting a Meetup gives you the freedom to design your own format — one that meets the unique interests and needs of your community.

If you’re not sure where to start, here are a few ideas that might inspire you:

  1. Portfolio and project reviews: Invite group members to showcase their portfolio site or latest works in progress. Allow presenters 5 minutes to introduce themselves and explain their project’s goal and target audience. Open the floor for questions and feedback.
  2. Hands-on Webflow workshop: Teach attendees how to build something easy in Webflow, like a simple blog, interaction, or design. You may need a couple assistants to help, depending on your group size.
  3. Guest speaker and lightning talks: Invite group members to speak on a relevant topic for five minutes. Encourage them to learn some public speaking skills. Follow the lightning talks with a guest speaker come in and talk for 30 to 45 minutes.
Wellington Webflow Meetup group.

Let’s be real: it won’t always be easy

Before you host your first Webflow Meetup, let’s talk about common challenges you might face. We share these in the spirit of solidarity and support — we know you’ll host a successful Meetup regardless of any obstacles.  

Creating community is hard

I started my own Webflow Meetup three years ago and there were definitely times I felt like giving up. I learned to be patient and focused on my goal — to create a community of web designers excited to learn more about the craft of web design, versus hosting just another networking group.

Logistics aren’t always easy

After the first couple Meetups, I switched locations several times because the coworking space could no longer host or they increased the price. I learned to “roll with the punches” and luckily, WeWork bought Meetup and we now use their space for free.  

Your numbers may not meet your expectations

Numbers don’t matter when it comes to Meetups. Creating a valuable and memorable experience for attendees doesn’t require a full house. In fact, a smaller group can elicit stronger connections, more engagement, and repeat visitors — who hopefully bring friends!

Nelson Abalos Jr, San Diego Webflow Meetup organizer, conducting a hands-on Webflow workshop.

Connor Finlayson, New Zealand's Webflow Meetup organizer, made a video sharing his experience and challenges.

Keys to a memorable Webflow Meetup

Here are a few of the key things to keep in mind as you prepare for your first meetup:

  • Cultivate real relationships — regardless of group size. It only takes a few passionate, engaged individuals to build a community. Whether you have 2 attendees or 200 — your role is to make sure everyone feels welcome, safe, and heard.


  • Empower your community. Each Meetup should be an opportunity for everyone to meet new friends, learn, and grow professionally.
  • Be honest and constructive. Celebrate and support great work happening in your community. If someone is being rude, discuss and handle the situation with the individual privately and thoughtfully. Refer to Webflow's community guidelines for more information.
  • Be thankful. Just like our Customer Success Manager, Waldo, always says: have an attitude of gratitude. When you genuinely care for your community members, people will notice, value, and spread that same attitude. They’re also more likely to invite others and grow your group.
  • Have fun! Find ways to make each Meetup interesting and fun for everyone.

We’re excited to help you build a community that's passionate about making a better web. Questions? Find me on Twitter.

Nelson Abalos Jr.

Designer Evangelist @webflow. Host of the Webflow Workshops. Follow me @thepixelgeek.

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