The building blocks for faster launches

Empower your teams to create on-brand pages faster than ever with drag-and-drop page building.

Empower your teams to create on-brand pages faster than ever with drag-and-drop page building.

Get started — it's free

Build better, faster, together

Enable every member of your team to do what they do best with an easy-to-use drag-and-drop interface.

Enable every member of your team to do what they do best with an easy-to-use drag-and-drop interface.

Marketers

Build pages with confidence and maintain brand consistency by applying user-friendly building blocks that your designers have approved

Build pages with confidence and maintain brand consistency by applying user-friendly building blocks that your designers have approved

Designers & Developers

Maintain control of the structure of your site with cohesive, on-brand templates and components that empower your marketers to self-serve their own landing pages

Maintain control of the structure of your site with cohesive, on-brand templates and components that empower your marketers to self-serve their own landing pages

Landing pages in a fraction of the time

Whether you need a new page for a marketing campaign, event, launch, or something else, marketers can build it themselves — quickly and safely.

Whether you need a new page for a marketing campaign, event, launch, or something else, marketers can build it themselves — quickly and safely.

Launch pages faster

With Webflow’s visual-first approach to development, marketers can quickly and easily build new pages by selecting from pre-built page templates, dragging and dropping components onto the page, and editing the content as they see fit.

With Webflow’s visual-first approach to development, marketers can quickly and easily build new pages by selecting from pre-built page templates, dragging and dropping components onto the page, and editing the content as they see fit.

Build with confidence

Independently build new pages without fear of breaking the site. Marketers can create the impressive pages they need with restricted access that prevents design changes across the site.

Independently build new pages without fear of breaking the site. Marketers can create the impressive pages they need with restricted access that prevents design changes across the site.

Webflow in action

In this demo video, you'll learn how to build, manage, and optimize websites that convert

In this demo video, you'll learn how to build, manage, and optimize websites that convert

Explore the product tour
picture of a dashboard

Create building blocks to cut down on bottlenecks

Establish building blocks that empower marketers to quickly create on-brand landing pages for themselves, allowing designers and developers to focus on more strategic projects.

Establish building blocks that empower marketers to quickly create on-brand landing pages for themselves, allowing designers and developers to focus on more strategic projects.

Build once for endless pages

Establish on-brand templates for campaigns, landing pages, events, launches, and more. Design the building blocks with Webflow’s visual-first page building, then turn the reins over to your marketers.

Establish on-brand templates for campaigns, landing pages, events, launches, and more. Design the building blocks with Webflow’s visual-first page building, then turn the reins over to your marketers.

Streamline your workflow

Scale the impact of your designers and developers and reduce bottlenecks for simple landing page creation. Grant marketers the access they need to build landing pages themselves without fear of breaking your site.

Scale the impact of your designers and developers and reduce bottlenecks for simple landing page creation. Grant marketers the access they need to build landing pages themselves without fear of breaking your site.


"With page building, our web design team gets to control the building blocks, and our marketers get a drag-and-drop interface to help them run campaigns faster with more autonomy, which will ultimately give our web team a lot of time back."

"With page building, our web design team gets to control the building blocks, and our marketers get a drag-and-drop interface to help them run campaigns faster with more autonomy, which will ultimately give our web team a lot of time back."

marius jurtz
Marius Jurtz
Web Design Lead, MURAL
Read customer story
picture of a mural's website

All features

Build and Design
Manage
Optimize
Extend

Frequently asked questions

Once designers set up the initial templates and components in Webflow, marketers can independently create pages by dragging and dropping pre-built sections, editing content, and customizing component properties — all without waiting in the design queue. The result is landing pages that are built in a fraction of the time it traditionally takes all while maintaining brand consistency at scale.

Once designers set up the initial templates and components in Webflow, marketers can independently create pages by dragging and dropping pre-built sections, editing content, and customizing component properties — all without waiting in the design queue. The result is landing pages that are built in a fraction of the time it traditionally takes all while maintaining brand consistency at scale.

Webflow's page building creates a clear, productive separation of responsibilities between designers and marketers.

  • Designers maintain full control over the site's structure, creating templates, components, and page slots while setting design system guardrails.
  • Marketers work within these approved frameworks, building pages using the drag-and-drop interface without access to break site-wide styles or structures.
  • This collaborative model means both teams can work simultaneously with real-time syncing of changes.

Webflow's page building creates a clear, productive separation of responsibilities between designers and marketers.

  • Designers maintain full control over the site's structure, creating templates, components, and page slots while setting design system guardrails.
  • Marketers work within these approved frameworks, building pages using the drag-and-drop interface without access to break site-wide styles or structures.
  • This collaborative model means both teams can work simultaneously with real-time syncing of changes.

Yes, Webflow's CMS enables automated landing page creation at scale through dynamic page generation. By setting up landing pages as a CMS Collection, you can create hundreds of customized pages for different campaigns, products, or locations without manual design work. Each landing page pulls its content (headlines, images, CTAs, and copy) from Collection fields, allowing you to generate new pages by adding Collection items.

This automation is particularly powerful for businesses needing location-specific pages, personalized campaign landing pages, or product-specific pages. You can also integrate with external data sources and use Webflow's API to programmatically create and update landing pages, making it possible to maintain thousands of pages that stay current with your latest offerings and brand standards.

Yes, Webflow's CMS enables automated landing page creation at scale through dynamic page generation. By setting up landing pages as a CMS Collection, you can create hundreds of customized pages for different campaigns, products, or locations without manual design work. Each landing page pulls its content (headlines, images, CTAs, and copy) from Collection fields, allowing you to generate new pages by adding Collection items.

This automation is particularly powerful for businesses needing location-specific pages, personalized campaign landing pages, or product-specific pages. You can also integrate with external data sources and use Webflow's API to programmatically create and update landing pages, making it possible to maintain thousands of pages that stay current with your latest offerings and brand standards.

Webflow's page building feature creates a safe environment where marketers can build and edit landing pages through restricted access controls. When designers create page templates, they include page slot elements that act as designated areas where marketers can add pre-approved components. This system prevents marketers from accidentally changing site-wide styles or breaking the overall design structure.

Marketers work within these guardrails to add, move, or delete components within page slots while customizing text, images, and links. The visual drag-and-drop interface makes it intuitive to build pages that look professional and stay on-brand, giving marketing teams the autonomy they need without requiring constant designer oversight or creating design inconsistencies.

Webflow's page building feature creates a safe environment where marketers can build and edit landing pages through restricted access controls. When designers create page templates, they include page slot elements that act as designated areas where marketers can add pre-approved components. This system prevents marketers from accidentally changing site-wide styles or breaking the overall design structure.

Marketers work within these guardrails to add, move, or delete components within page slots while customizing text, images, and links. The visual drag-and-drop interface makes it intuitive to build pages that look professional and stay on-brand, giving marketing teams the autonomy they need without requiring constant designer oversight or creating design inconsistencies.

Landing page building is the process of creating focused web pages designed to drive specific actions like sign-ups, purchases, or downloads and often correspond with a campaign, event, or launch.

With Webflow's design canvas, you can design professional websites by dragging and dropping HTML elements, styling them with visual controls, and watching as the platform generates clean, semantic code for you. Moreover, designers can create atomic-level design systems with granular controls so that anyone who designs a new page is operating within the design system standards and rules. 

With Webflow's page building feature, you select from pre-built page templates, drag components into page slots, and customize content to match your campaign needs. This approach significantly reduces the time from concept to launch while maintaining brand consistency across all your landing pages.

Landing page building is the process of creating focused web pages designed to drive specific actions like sign-ups, purchases, or downloads and often correspond with a campaign, event, or launch.

With Webflow's design canvas, you can design professional websites by dragging and dropping HTML elements, styling them with visual controls, and watching as the platform generates clean, semantic code for you. Moreover, designers can create atomic-level design systems with granular controls so that anyone who designs a new page is operating within the design system standards and rules. 

With Webflow's page building feature, you select from pre-built page templates, drag components into page slots, and customize content to match your campaign needs. This approach significantly reduces the time from concept to launch while maintaining brand consistency across all your landing pages.

Get started for free

Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.

Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.

Get started — it's free