Customize your locales
Design, build, and customize localized sites directly in Webflow — visually, without writing code.
Design and build localized sites, visually
Build with localized content directly in Webflow. As you add locales, you can easily switch between them and preview how each site looks for each before publishing.
Localize static pages and CMS items
As you switch between locales, you can customize static pages and CMS content directly.
Localize images and alt text
Customize images and update alt text across locales to ensure more accessible localized experiences.
Control element visibility
Show or hide certain elements across locales to deliver the most relevant site experience based on the visitor’s region.
Customize styles
Adjust typography and styles per-locale to accommodate for different length headlines, fonts, and more as each region or language requires.
“Localization allows us to ship localized sites 4X faster, save on dev costs, and create custom experiences that will significantly boost engagement in our target markets.”
LeGrand Woolley
Marketing Operations, Moloco
Translate your way
Translate the text on your site natively, or connect to a third-party translation tool of your choice.
Machine-powered and manual translation
Streamline your first pass at total site or individual element localization with machine-powered translation — then go manual for more granular control.
Partner Apps and flexible APIs
Leverage direct integrations with translation management systems, like Lokalise, or use our flexible APIs to connect to a TMS of your choice.
“Localization is an absolute game changer. We were able to expand an enterprise client’s global footprint by localizing 40 mission-critical webpages in the blink of an eye.”
Jason Tinnin
Founder, FlowPros
Drive global traffic
Maximize organic traffic in your target locales with Webflow’s fully localized, best-in-class native SEO.
Localized URLs and subdirectories
Customize your locale slug and maintain domain authority by serving your localized pages in a subdirectory (like .com/es/).
Localized metadata
Easily translate meta titles and descriptions across pages for each supported locale you add.
Localized sitemap
Ensure search engines understand how your localized pages are related to one another with an auto-generated sitemap that includes hreflang tags.
Site visitor routing
Let visitors choose their preferred language with a fully customizable locale selector element — or leverage automatic routing.
“Localization has already drastically improved our workflows — and we’re so excited to see the SEO benefits across regions.”
Laura Barker
Senior Creative Manager, Sojern
Localization plans
Available as an add-on to your paid Site plan*. All prices are in USD and charged per site with applicable taxes added at checkout.
*Not available with Ecommerce plans.
- essential
+$9 /mo
per locale, billed yearlyFor quickly bringing small sites to new markets.
Available as an add-on to Basic, CMS, and Business Site plans.
- Add up to 3 locales
- Machine-powered translation
- CMS localization
- Static page localization
- Localized SEO
- Style localization
- advanced
+$29 /mo
per locale, billed yearlyFor building professional localized sites.
Available as an add-on to Basic, CMS, and Business Site plans.
- Add up to 10 localesConnect your custom domain to your site. You can also purchase a domain through Webflow.
- Machine-powered translation
- CMS localization
- Static page localization
- Localized SEO
- Asset localization
- Localized URLs
- Automatic visitor routing
- Style localization
- enterpriseContact us
For scaling your business worldwide.
Available as an add-on to the
Enterprise Site plan.- Custom number of locales
- Machine-powered translation
- CMS localization
- Static page localization
- Localized SEO
- Asset localization
- Localized URLs
- Automatic visitor routing
- Style localization
- Customizable element visibility
- Enterprise scale
- Fully integrated with Webflow Enterprise
Contact salesClose ModalContact us about Webflow Enterprise
Note: Our Enterprise solution is best for large companies with advanced security and support requirements.
Preview Localization for free
You can try out basic Localization functionality for free, no matter what plan you’re on. Pay only when you’re ready to publish.
Explore resources
A step-by-step guide to effective website localization
Website localization transforms your digital outreach by catering your site content to local audiences around the world.
Discover the benefits of website localization and learn how to modify your content and marketing strategy to cater to local audiences effectively.
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How to use localization and internationalization to expand your global customer base
Leverage internationalization and localization to keep your expanding customer base engaged around the globe.
Grow your global reach with the globalization processes of localization and internationalization. Learn what they are and why they matter for driving engagement
Localization in Webflow: an update on our progress
Following up on our announcement at Webflow Conf that we’re working on a native localization solution, we wanted to provide an update on our progress and let you know about the latest action going on behind the scenes.
Learn more about what we’re building to help you localize your website for customers across multiple languages and regions.
Scaling a website for explosive growth: Insider tips and best practices with Jasper.ai
Insider tips and best practices with Jasper.ai
As one of the leading generative Artificial Intelligence (AI) platforms, Jasper.ai needed a website strategy that would charge their explosive growth and stand out against competitors. Don’t miss out on insider knowledge from Jasper.AI on how they generated triple-digit growth with a forward-thinking website strategy.
The modern web team: breaking down silos across engineering, marketing, and design
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With visual development, modern web teams can empower non-technical team members to do more, breaking down silos across engineering, marketing, and design in the process. In turn, technical team members can finally focus on more business-critical tasks.
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Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
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