Give your team the data they need
Forget about complex third-party analytics tools that can be difficult to implement and learn. With Webflow Analyze, everyone who needs site data can get it right within Webflow — and understand it.
Designers
Understand which pages and page elements perform better than others — so you can make informed design decisions.
Content marketers
See what content actually gets results — so you can invest in the right content strategy and maximize your team’s impact.
Any site contributor — data expert or not
Get a better picture of your site’s performance without needing to set up or learn to use third-party analytics tools.
How it works
Analyze is an analytics tool that gives designers and content marketers insight into how visitors interact with a site — from the page level to specific click events.
The visitor data you need, where you need it
Analyze offers site and page insights right within Webflow — so you don’t need to switch between tools or navigate confusing third-party dashboards.
Find where to focus
See your site's traffic, top pages, and performance trends at a glance with your site overview, then drill into what matters most.
Uncover what's working
Clickmaps and scrollmaps show how visitors engage with real elements on your page, like buttons and navs, so you can double down on what's engaging and fix what's not.
Track what drives results
Define goals for actions like "Get pricing" or "Request a demo" with no code required. Measure impact across layouts and pages and make decisions that move the metrics.
Analyze while you build
Open Analyze Mode to see scroll, click, and conversion insights right on the page you're editing, so you can test changes, validate quickly, and iterate faster.
Effortless, code-free setup
Analyze offers both one-click setup and automatic event capture — so there’s no need for manual or code-based configuration.
Built with privacy in mind
Analyze is a native Webflow feature, so you don’t need to worry about your data sprawling across third-party ecosystems. And for customers that need a specialized consent management platform (CMP), Analyze also integrates with leading solutions like DataGrail and Finsweet Components.
Concerned about privacy? So are we.
Analyze is built with your visitors’ privacy in mind. Here are a few commonly asked questions about how Analyze works.
Does Analyze provide insights down to the individual site visitor level?
How does Analyze collect this information?
Can a site visitor opt-out of the collection of analytics?
Does Analyze place a cookie in visitors’ browsers?
Why does Analyze need to store data in a browser’s local storage?
What categories of data does Analyze collect?
Does Analyze collect personally identifiable information about my visitors?
Start using Analyze today
Get actionable insights on your site performance. Available as an add-on to your paid Site plan.
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Try Webflow for as long as you like with our free Starter plan. Purchase a paid Site plan to publish, host, and unlock additional features.
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