How VRIFY launched a new content strategy and scaled fast with Webflow

In the high-stakes world of mineral exploration, VRIFY is reshaping how geoscientists and mining executives evaluate, discover, and communicate opportunities. Their AI-assisted platform, DORA, enhances traditional workflows with dynamic, data-driven insights, giving decision-makers the clarity and speed they need to act confidently in an industry where precision is everything.

As a digital-first company building a category-defining product, VRIFY’s website needed to do more than explain what they offer. It had to function as the most accessible, up-to-date source of education, proof, and credibility. 

Upgrading to Enterprise to unlock greater speed, agility, and ownership across the marketing team

Upgrading to Enterprise wasn’t about the size of our company. It was about access to industry leading tools that allows VRIFY to be agile and grow at scale.

- Liam Labistour, Director, Marketing, VRIFY

VRIFY’s team had already experienced success using Webflow’s self-serve offering. But as their go-to-market motion matured, the limitations of their previous setup became increasingly obvious. Despite being the company’s public front door, the site wasn’t pulling its weight: Traffic was low, content was static, and publishing bottlenecks slowed everything down.

For a company targeting highly technical, time-strapped audiences like geoscientists and mining executives, they needed accessible, trustworthy, and insight-rich content. Liam saw the upgrade to Webflow Enterprise not as a luxury, but as a requirement for speed and self-sufficiency. 

With more robust governance features and the ability for anyone on the marketing team to ship pages independently, the team launched an entirely new site without adding headcount or slowing down their day-to-day work. “That’s only possible with Webflow,” said Liam. The shift unlocked a faster, more collaborative way of working, enabling the marketing team to treat the website as a living, evolving tool rather than a static asset.

A modern web foundation built to earn trust and drive credibility

Page branching in Webflow transforms the way we work. We can take on major updates without interrupting everyday changes. We are able to build while upkeeping our day to day site. Combine that with the CMS templating system, which lets us spin up pages in minutes, and multiple environments that give us parallel workstreams, and we’ve got the freedom to build at full speed without losing momentum.

- Liam Labistour, Director, Marketing, VRIFY

With Webflow in place, VRIFY was able to dramatically accelerate their publishing cadence. In Webflow, product launches, ABM campaigns, and customer storytelling all became easier to support with a flexible, marketer-led web process. Instead of working in isolated silos, teams could collaborate directly within Webflow using built-in commenting, real-time previews, and page branching to streamline reviews and reduce risk.

For a company whose audience expects precision and clarity, the ability to iterate visually and quickly was crucial. Whether refining the homepage or launching a new campaign, the team could see exactly how content would look and function before going live. “We use Webflow pages almost like visual shorthand: Instead of mocking something up in Figma, we can show the real thing, get feedback, and hit publish,” said Liam.

Webflow’s role-based permissions also enabled safer collaboration between content, design, and engineering. Marketers can move quickly without fear of breaking something. Designers have the freedom to push quality. And the entire team gains confidence knowing their platform is purpose-built for how modern go-to-market teams operate.

“Our site needs to earn trust before we ever get to a demo. For a Geoscience and Geologist audience of MAs and PhDs , credibility is everything,” said Liam. “Webflow lets us publish the content that makes that possible.” 

Behind the scenes, VRIFY partnered closely with their Webflow Account Team. “Our Account Team helped us find the right Certified Partner, Flowout, get more from the features we were already paying for, and created what I’d call a community of creative trust,” said Liam.

Investing in the next chapter of VRIFY’s digital experiences

Prior to Webflow, we weren’t seeing major traffic growth. With Webflow Enterprise, our monthly traffic has seen a 14x increase. It was the kind of growth that made it apparent that we needed infrastructure that could keep up at the same rate.

- Liam Labistour, Director, Marketing, VRIFY

Since relaunching their website, VRIFY has seen a significant spike in traffic — momentum that reflects both stronger demand and the team’s ability to capitalize on it. “Before, publishing anything was a slow, drawn out process. Now it takes hours, not days. That velocity lets us respond to the market in real time,” said Liam.

With Webflow powering faster publishing and more sophisticated content experiences, the marketing org has expanded its scope. They’ve rolled out key product pages, launched in-depth customer stories, and created event content and forms that directly engage their audience. “I’ve built hundreds of WordPress sites,” said Liam. “You can’t move like this on WordPress.”

And they’re just getting started. To keep up with growing demand and push their web strategy even further, VRIFY has now hired a full-time digital experience lead, which underscores how central the website has become to their go-to-market motion.

In an industry known for being risk-averse and slow to adopt change, VRIFY is showing what’s possible when a modern product meets a modern platform. “If our customers look good, we look good,” said Liam. “Webflow gives us the speed and control to showcase their stories the way we’ve always wanted to, without compromise.” VRIFY can move fast, build trust, and grow with confidence, turning their website into one of their most valuable strategic assets.