Adding a Google site verification meta tag to your website's HTML code allows Google to verify that you own the site. It also provides a link to the sitemap and tells Google whether or not you're allowed to add a Google Analytics tracking code and other data to your site.
The meta tag is a small but mighty piece of code because verified domains rank higher in search results, making Google site verification a crucial part of search engine optimization (SEO).
You only need to verify domain ownership once, and multiple users can verify ownership to enable access to the Google Search Console — just ensure no one overwrites the verification tokens of other owners.
