Zoho Flow

How to integrate Zoho Flow with Webflow

Integrate Webflow with Zoho Flow when you need to route form data to multiple systems, sync CMS content across platforms, or trigger actions in other tools based on Webflow events. This integration handles complex automation that simple embeds can't, like routing leads to different CRM pipelines based on form data, creating tasks when orders complete, or syncing CMS updates to external systems.

This guide covers two integration methods: webhook-based connections for forms and events, and direct API calls for CMS operations. Most setups start with webhooks for simplicity, then add Webflow's Data API for advanced scenarios like bidirectional CMS syncing or bulk operations.

Use webhook triggers for form and event automation

Webhook triggers connect Webflow events to Zoho Flow. When visitors submit forms, complete purchases, or interact with your site, Webflow sends JSON payloads to Zoho Flow endpoints. This handles most automation scenarios without custom code.

Zoho Flow's Webflow integration supports six trigger types:

• Form submissions: Capture leads, support requests, and application data from Webflow forms
• New orders: Trigger fulfillment workflows when e-commerce purchases complete
• Collection item created: Respond when new CMS content publishes
• Collection item updated: Sync changes to connected systems
• Updated orders: Track order status changes and trigger notifications
• Order fulfillment: Automate post-purchase processes

To set up webhooks, create a flow in Zoho Flow with "Webhook" as the trigger type. The platform generates a webhook URL. Add this URL to your Webflow site under Site settings > Integrations > Webhooks. Select specific trigger types like form_submission or collection_item_created based on supported webhook events.

Webflow secures webhooks through HMAC SHA-256 signature verification. Each payload includes x-webflow-signature and x-webflow-timestamp headers for authentication. Zoho Flow verifies signatures automatically.

Build custom workflows with the Webflow Data API

The Webflow Data API handles bidirectional data sync and CMS operations that webhooks can't. Use API calls to create or update Webflow content from external systems, fetch collection data on demand, or implement real-time inventory syncing.

In Zoho Flow, configure API actions using custom HTTP requests. The platform's builder includes pre-configured actions for common operations, while custom functions handle specialized requirements.

Sync CMS content between systems

Push data into Webflow CMS collections from external sources. This works for product catalog syncing, content management workflows, or aggregating data from multiple services into your Webflow site.

Somne common operations include:

• List Collection Items with GET /v2/collections/{collection_id}/items: Fetch existing content with pagination (100 items per request maximum)
• Create Collection Item with POST /v2/collections/{collection_id}/items: Add new CMS entries with field data
• Update Collection Item with PATCH /v2/collections/{collection_id}/items/{item_id}: Modify existing content

When creating flows, map data fields between your source application and Webflow's field types. Boolean fields require lowercase true or false values, slug fields need URL encoding, and multi-reference fields require custom transformation logic.

Automate order and inventory management

Connect Webflow e-commerce data to fulfillment systems, inventory management tools, or accounting software. Zoho Flow processes order webhooks and triggers follow-up API calls to update stock levels, create shipping labels, or sync financial data.

Set up flows that respond to the order_created webhook, extract order line items, and make API calls to your inventory system. Update Webflow order status through the Orders API when fulfillment completes.

This bidirectional pattern maintains data consistency across platforms while keeping Webflow as the source of truth for customer-facing order information.

What you can build

Integrate Zoho Flow with Webflow to automate data movement and coordinate actions across your tech stack.

• Lead routing and qualification: Capture Webflow form submissions, score leads based on form data (company size, budget, industry), and route qualified prospects to appropriate Zoho CRM pipelines while sending others to nurture sequences
• E-commerce fulfillment: Trigger workflows when Webflow orders complete to create tasks in project management tools, send order data to shipping providers, and update inventory counts in connected systems
• Content publication: Monitor Webflow CMS collections for new blog posts to distribute content to social media platforms, add posts to email newsletter queues, and notify team members in Slack or Microsoft Teams
• Multi-site content syncing: Replicate CMS content across multiple Webflow sites, transform data formats for different site structures, and maintain content consistency for multi-brand organizations