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Ellen Smoley

Ellen Smoley

Ellen Smoley is a Director, Growth Marketing at Iron Horse specializing in demand generation and integrated marketing campaigns with a special focus on personalization. Before Iron Horse, Ellen accumulated experience in various roles, including account management at a worldwide advertising company, marketing operations at a large SaaS company, and growth marketing for a tech start up.

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Ellen Smoley

Ellen Smoley is a Director, Growth Marketing at Iron Horse specializing in demand generation and integrated marketing campaigns with a special focus on personalization. Before Iron Horse, Ellen accumulated experience in various roles, including account management at a worldwide advertising company, marketing operations at a large SaaS company, and growth marketing for a tech start up.

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Posts by this author

Strategy

Smart B2B personalization: How to focus your efforts where they matter most

by
Ellen Smoley
,
, &
Strategy

Smart B2B personalization: How to focus your efforts where they matter most

Website personalization gives enterprise demand gen marketers more control over the buyer experience. Here’s how to use it to drive the outcomes you want.

by
Ellen Smoley
,
, &
Smart B2B personalization: How to focus your efforts where they matter most
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