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Glossary
End user

End user

An end user is an individual or group who directly interacts with a particular product, service, or user interface (UI), such as a website or application. It's important to create websites and applications that are functional, intuitive, and user-friendly for the end user.

The goal is to cultivate a user experience that exceeds the end user's expectations, and leads to converting site visitors into customers.

Visit Webflow University for the ultimate web design course or head to the Webflow blog to learn about essential UI design tips, the UX design process, and user journey mapping.

Relevant courses

Web animations with After Effects & Lottie

Create animations in Adobe After Effects — the industry standard for motion graphics. Embed and animate them in your Webflow site.

Figma to Webflow

Learn the entire design process from idea to final output as we take you through Figma, Cinema 4D and Octane, and Webflow.

Accessibility on the web

Learn about accessibility on the web and how to create inclusive and accessible sites without writing code.

CSS layout & positioning

Dig into the world of HTML and CSS layouts — learn how they work together and get an overview of display properties like inline block and flexbox.

Client's guide to the Editor

This is the Client's guide to the Webflow Editor. Share these lessons to get your clients up and running.

Webflow Ecommerce

Learn how to build and design your Webflow Ecommerce store. Customize every detail and launch a fully functional online store — without writing code.

Other glossary terms

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Style panel

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The first tab in the right-side panel that allows you to assign classes to elements and style them.

Wrapper

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A wrapper is a programming language function for encapsulating and organizing elements within a well-defined interface.

Beacon

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A beacon — also called a web beacon or web bug — is an HTML-embedded object that tracks user behavior on a web page.

Jank

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Jank describes subpar functionality in a web interface that hinders or disrupts user activity.

Made in Webflow

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Made in Webflow showcases Webflow sites made by individuals and teams.

Margin

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Margins are an essential spacing element of web design, dictating the amount of whitespace between a box and its surroundings.
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