A second-level domain (SLD) is the part of a domain name that precedes a top-level domain (TLD). For instance, in the domain “webflow.com,” “webflow” is the SLD, and “com” is the TLD.
The SLD typically corresponds to a brand, business, or organization’s name. It’s a distinguishing feature that makes a website identifiable and memorable.
Besides providing brand recognition, an appropriate and relevant SLD can enhance search engine optimization (SEO). For example, a bakery specializing in gluten-free products can choose an SLD like “glutenfreebakery” to clarify its offerings. If a user searches for “gluten-free bakery,” search engines might consider “glutenfreebakery.com” a more relevant result due to the keywords “gluten-free” and “bakery.”
By choosing an SLD that resonates with a brand and its offerings, businesses can improve their visibility on search engines like Google to drive more traffic and prospective customers to their site.
