StoreRocket

How to integrate StoreRocket with Webflow

Multi-location businesses need searchable maps so customers can find nearby stores without building custom mapping infrastructure. StoreRocket provides the location management and map display while Webflow handles site design and content.

You can integrate StoreRocket with Webflow through a JavaScript widget embed, Pipedream for workflow automation, or custom API development for advanced synchronization needs. The widget handles most use cases without requiring code, while API integration enables bidirectional sync between StoreRocket and Webflow CMS Collections.

Native features, direct embeds and widgets

The JavaScript widget embeds a store locator into Webflow pages without API development.

To set this up, generate your embed code in your StoreRocket dashboard. Then, add the widget code to a custom Code Embed element, configure display options in your StoreRocket dashboard, and publish your site. The widget loads location data automatically and provides search, filters, and map views.

The widget provides these display capabilities:

• Search by address or postal code to find nearby stores
• Filter locations by service type, product availability, or custom categories
• Match brand colors, fonts, and layout through dashboard controls
• Automatically adapts to different screen sizes with mobile responsive design
• Changes in StoreRocket reflect on your site without republishing

This embed method does not include automated CMS synchronization or bidirectional data flow between StoreRocket and Webflow. For CMS integration requiring location data sync, custom API implementation using Webflow's APIs and StoreRocket's REST API is required.

Automate with integration platforms

Pipedream connects StoreRocket and Webflow through pre-built integrations with both platforms. Build workflows that trigger on StoreRocket location changes and automatically update Webflow CMS, or vice versa, without managing your own infrastructure.

A typical Pipedream workflow follows this pattern:

1. Configure Pipedream webhook to receive StoreRocket location updates
2. Add transformation step to map StoreRocket fields to Webflow CMS schema
3. Use Webflow Collection Items API to create or update CMS items
4. Add error handling and notification steps

Pipedream provides event sources for webhook ingestion, data transformation steps using Node.js, and actions for both StoreRocket and Webflow APIs. This approach works well for teams that need automation without building custom servers or managing webhook endpoints.

Build custom integrations with APIs

API integration enables automated location data management between StoreRocket and Webflow CMS through custom development. Build these integrations when you manage location data in external systems, need bidirectional sync between platforms, or want custom filtering and display logic.

The Webflow Data API provides complete CMS control with endpoints for collections, items, and publishing. While StoreRocket's API specifications are not publicly documented, endpoint information comes from third-party sources like Pipedream and Composio, which indicate they provide REST APIs for location management.

Sync locations to Webflow CMS

Store location data in Webflow CMS Collections to display locations using native Webflow components with complete design control.

To do that, create a Collection in Webflow with fields for location data like name, address, coordinates, and hours. Authenticate with the Webflow Data API using a site token from Site settings > Apps & integrations > API access. Retrieve locations from StoreRocket's API and map them to Webflow Collection Items using the Collection Items API. Items created via API are staged and require explicit publishing to appear live on your site.

The implementation pattern follows these steps:

1. GET locations from StoreRocket API
2. Transform data to match Webflow Collection schema
3. POST /v2/collections/{collection_id}/items for each location
4. POST /v2/collections/{collection_id}/items/publish to publish items live

The Collections API lists all collections on your site with their field schemas. The Collection Items API retrieves existing items to check for duplicates before creating new items.

Webflow enforces 60 requests per minute on Starter and Basic plans, 120 requests per minute on CMS and Business plans. Monitor X-RateLimit-Remaining response headers to avoid hitting limits during bulk imports. The publish endpoint has a separate limit of one request per minute per site.

If you sync locations to Webflow CMS Collections for custom display, you're limited to 10,000 total CMS items across all collections combined.

Automate sync with webhooks

Webhooks enable real-time synchronization when location data changes in either platform. Configure StoreRocket to notify your endpoint when locations are created, updated, or deleted, then use the Webflow API to mirror those changes in your CMS by calling the Collection Items API endpoints.

StoreRocket webhook configuration requires verification with StoreRocket support, as webhook documentation is not publicly available. Third-party sources indicate webhook events may include location.created, location.updated, and location.deleted, but these require confirmation before implementation.

The Webhooks API lets you subscribe to CMS changes. Create webhooks to monitor when items in your collections change, including your locations Collection:

POST /v2/sites/{site_id}/webhooks
{
  "triggerType": "collection_item_changed",
  "url": "https://your-endpoint.com/webhooks/webflow",
  "filter": {
    "collectionId": "YOUR_COLLECTION_ID"
  }
}

Available Webflow trigger types include:

• collection_item_created fires when new items are added
• collection_item_changed fires on any create, update, or delete
• collection_item_deleted fires when items are removed

Validate incoming webhooks using the x-webflow-signature header with HMAC-SHA256 and x-webflow-timestamp to prevent replay attacks. Webhooks are retried up to 3 times on non-200 responses before automatic deactivation.

What you can build

Integrating StoreRocket with Webflow enables retail businesses, healthcare providers, and franchises to display searchable location directories with interactive maps and custom filtering.

• Multi-location retail store finder: Embed the StoreRocket widget with geocoding enabled, or sync location data to Webflow CMS Collections using the Collection Items API to render locations with Collection List components. Style locations using Webflow's native CMS styling capabilities for brand consistency, or use the widget's dashboard controls for embedded map display
• Healthcare provider locator: Build provider directories by storing location data in Webflow CMS Collections with custom fields for specialty, insurance, and languages. Filter providers by these attributes and keep data current through API synchronization workflows (requires verification of StoreRocket webhook availability)
• Restaurant or franchise location pages: Generate individual location pages by creating a Webflow CMS Collection template bound to location items. Sync address and hours from StoreRocket's API to populate base location data, while managing location-specific content like promotions and menus directly in Webflow CMS fields. Each Collection item generates its own URL path for local SEO
• Service area coverage maps: Display service areas on maps with radius search and filter by service type like installation, repair, or consultation using StoreRocket's search and filtering features