Wrk

How to integrate Wrk with Webflow

Connecting Wrk to Webflow automates workflows that respond to website activity. When visitors submit forms, update CMS content, or trigger specific events, Wrk executes the corresponding automation sequences.

Choose your integration method based on technical requirements and control needs.

Third-party automation platforms offer quick setup for standard workflows. Code Embed elements provide flexibility for custom interfaces but require development work.

API-based integration gives you complete control over data flow, conditional logic, and complex synchronization. This means you can se tup real-time inventory updates, multi-step approval workflows, or bidirectional data syncs.

Connect through third-party automation tools

Third-party automation platforms like Zapier integrate Wrk with Webflow without writing code. These tools provide visual workflow builders that map Webflow events to Wrk automation sequences.

This integration method works well for standard automation patterns like lead processing, notification routing, and simple data synchronization.

To set up this integration, connect your Webflow account with Zapier, select trigger events like form submissions or CMS updates, then configure corresponding Wrk actions.

Common automation patterns:

• Form submission processing: Route Webflow form data to Wrk workflows for lead qualification, document generation, or multi-system updates
• CMS content synchronization: Trigger Wrk automation when CMS items are created, updated, or deleted
• Notification workflows: Send structured data from Webflow events to Wrk for processing and distribution across business systems

Embed custom code in Webflow pages

Webflow's Code Embed element lets you add custom HTML, CSS, and JavaScript directly to your pages. Use this to build custom integrations that connect Webflow pages to Wrk workflows, though you'll need to write your own integration code.

Add the Code Embed element by opening your Webflow project and looking it up through the Add panel or Quick Find search bar. After adding the element to your page, paste in the Wrk code and click Save & Close. Preview functionality, then publish your site to activate the integration.

Implementation approaches:

• Custom trigger interfaces: Write JavaScript that calls Wrk's Launch API when users interact with page elements
• Data capture forms: Build HTML forms that submit data to your own endpoint, which then triggers Wrk workflows
• Dynamic content display: Fetch data from your systems and display it on Webflow pages using JavaScript

You're responsible for implementing the connection between your embedded code and Wrk's API. Test functionality in preview mode before publishing, as custom code requires proper domain configuration. And may need Cross-Origin Resource Sharing (CORS) configuration if calling external APIs.

Build with Webflow and Wrk APIs

API-based integration gives you full control over data flow between platforms. This enables automated synchronization, complex conditional logic, and custom workflow triggers that respond to specific Webflow events.

In other words, you build the integration layer that connects Webflow's content and user interactions to Wrk's automation capabilities.

The Webflow API provides programmatic access to sites, CMS collections, and form submissions. Webflow webhooks send POST requests to specified URLs when events occur, triggering corresponding Wrk workflows through the Wrk Launch API.

Authentication and access:

Set up authentication using Site Tokens for site-specific access or OAuth tokens for broader application access. Both require Bearer token authentication in API requests. Configure webhooks to monitor specific event types with automatic retry attempts for failed deliveries.

Core integration capabilities:

• Automated CMS synchronization: Use webhook events (collection_item_created, collection_item_changed, collection_item_deleted) to trigger Wrk workflows
• Form submission processing: Route form submission data to Wrk workflows through the Launch API
• Conditional workflow execution: Build logic that evaluates Webflow data and selectively triggers appropriate Wrk automation sequences

Trigger Wrk workflows from Webflow events

Configure Webflow webhooks to initiate Wrk automation when specific events occur. This enables automated responses to website activity without manual monitoring or intervention.

According to Wrk's sync workflow documentation, trigger workflows using the Wrk Launch API endpoint: POST https://account.wrk.com/api/trigger/launch/. Configure Webflow webhooks to send event data to this endpoint, including necessary authentication headers and payload data.

Implementation pattern:

1. Create webhook in Webflow pointing to your integration endpoint
2. Receive webhook POST request containing event data
3. Transform Webflow payload to match Wrk workflow requirements
4. Call Wrk Launch API with transformed data and authentication
5. Handle response and implement error recovery logic

Common triggers:

• CMS updates: Launch document processing workflows when new content items are published
• Form submissions: Initiate lead qualification or customer onboarding sequences
• E-commerce events: Trigger order fulfillment or inventory management automation

Note: Webflow Cloud limits apply to webhook configurations and API call frequency. Plan your integration architecture to respect these constraints while maintaining responsive automation.

Sync CMS data between platforms

Combine the Webflow CMS API with webhook listeners to build data synchronization that keeps Webflow content aligned with data managed by Wrk workflows. This works for scenarios where Wrk processes information that needs to display on Webflow sites or where Webflow content changes should update records in connected systems.

Use the Webflow CMS API to read, create, and update collection items programmatically. Combine this with webhook listeners that detect changes in either system, then apply updates to maintain consistency.

Synchronization scenarios:

• Product inventory: Update Webflow product listings when Wrk workflows process inventory changes from backend systems
• Content approval: Publish Webflow CMS items after Wrk completes approval workflow sequences
• Status tracking: Display workflow progress on Webflow pages by syncing status data from Wrk automation

Implement conflict resolution logic for simultaneous updates and use timestamp fields to track synchronization state. The Collections API provides full CRUD operations for managing CMS items programmatically.

What you can build

Integrating Wrk with Webflow automates workflows that respond to website activity, process visitor data, and synchronize content across business systems.

• Automated lead qualification systems: Route form submissions to Wrk's analysis workflows for processing, then use the results in your business systems
• Property listing portals with tenant screening: Build real estate sites where new applications automatically trigger Wrk's document verification and background check workflows
• E-commerce order processing automation: Connect product purchases to Wrk workflows that handle fulfillment coordination, inventory updates, and customer communication sequences
• Client onboarding websites: Create service intake forms that initiate Wrk automation sequences for contract generation, account provisioning, and project setup