SEO is shifting. AEO is next.
The future of search is about answers, not keywords. Webflow helps you show up, stand out, and stay in control in the age of AI.
The future of search is about answers, not keywords. Webflow helps you show up, stand out, and stay in control in the age of AI.
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Your brand’s visibility — and credibility — are being reshaped by large language models.
AI is changing how customers discover you.
AEO: The new standard for visibility
Search is giving way to AI-driven answers and brands that adapt will own the conversation. Answer Engine Optimization is how you make sure your story shows up accurately and often in those answers.
Webflow’s AEO framework measures your site’s performance across four pillars that determine how well your brand is likely to be represented by AI.
Content
Create genuinely valuable, relevant content that answers real prospect questions at scale and reflects your brand voice.
Technical
Build a fast, secure site with the structured metadata that helps answer engines understand your content better.
Authority
Demonstrate authority through authentic storytelling, prospect engagement, and externally validated credibility.
Measurement
Track AI traffic, conversion rates, share of voice, and sentiment across answer engines
Built-in technical excellence
Every Webflow site is easily optimized with semantic HTML, schema markup, SEO metadata, llms.txt, sitemaps, and robots.txt baked in. Webflow makes it easy for machines to consume and understand your content, no plugins needed.
Structured content by design
Webflow’s CMS lets you model content with custom fields and relationships–giving LLMs clear, contextual data to reference in answers.
World-class performance and reliability
Webflow’s global hosting network delivers speed and uptime that signal quality to both users and AI systems. Faster load times mean better crawlability, higher trust, and stronger visibility.
Design and storytelling that earn authority
AI favors trustworthy, engaging content, and so do people. Webflow helps you create visually stunning, engaging, on-brand experiences that build credibility and keep visitors coming back.
Frequently asked questions
Answer Engine Optimization (AEO) is the practice of preparing your website and content so LLMs, like ChatGPT, Gemini, Copilot, and Perplexity, can easily understand, reference, and accurately describe your brand in their responses. As people increasingly rely on AI tools for research and recommendations, AEO ensures your company remains visible, correctly represented, and competitive in this new discovery landscape.
Search Engine Optimization (SEO) focuses on improving rankings within traditional search results, while AEO focuses on how your brand appears within AI-generated answers. Instead of chasing keywords, AEO prioritizes clarity, structure, and authority so large language models pull the right information about your brand. In short, SEO drives clicks; AEO drives representation in the conversations where decisions now begin.
AI assistants are quickly becoming the first place customers turn for answers replacing the old habit of scrolling search results. If your content isn’t structured for AI visibility, your brand risks being overlooked or misrepresented. AEO helps you protect your brand narrative and capture qualified, high-intent traffic from these emerging discovery channels.
Webflow is an AI-native, website experience platform that was built for the modern web by combining design freedom, content structure, and performance in one platform. Every site created on Webflow automatically generates clean, semantic code, schema markup, and llms.txt files so your content is machine-readable and easy for AI systems to interpret. With global hosting, built-in speed optimization, and no plugin sprawl, your site will be ready for AEO from day one.
Webflow’s AEO Assessment measures your site’s performance across four key pillars: Content, Technical, Authority, and Measurement. It identifies where your structure, speed, or brand presence may be holding back AI visibility. You’ll get a personalized view of how AI systems interpret your site today, plus clear recommendations for improving discoverability and accuracy.
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