The power of automation, natively in Webflow

The power of automation, natively in Webflow

We’re excited to announce the launch of Logic, now in beta.

The power of automation, natively in Webflow

We’re excited to announce the launch of Logic, now in beta.

No items found.
Written by
Caroline Ren
Caroline Ren
Caroline Ren
Fernanda Chouza
Caroline Ren

From the first days of Webflow, helping our customers build beautiful and powerful websites has always been at our core.

To that end, we have listened to users and overhauled our CMS for faster performance, introduced a way to seamlessly collaborate with your teammates in Webflow, and shared countless features and updates.

We’re committed to continuously address the needs that are most critical for our customer base right now. 

In particular, we’ve seen a rise in business critical sites with much higher levels of complexity. Over the years, many of you have successfully leveraged third party tools to power your sites with automation and low-code. With this, you’ve been able to connect your site to the rest of your business  — giving all of your websites a purpose and keeping them from existing in a silo.

However, we’ve also heard that many third-party tools can be too painful and expensive for you and your clients to manage long term. Those challenges make true automation and the power, convenience, and efficiency that it brings a pipe dream for many websites built on Webflow — until now. 

Today, we’re excited to bring automation — directly in Webflow — with the beta release of Logic

This means that performing actions like routing sales leads, updating user generated content, connecting with customers, and much, much more can all be automated processes built directly into your site. 

As of this morning, the Logic beta waitlist has been cleared and we are accepting new beta testers on an ongoing basis. 

Let’s take a closer look at all Logic has to offer. 

Automation, built for your needs 

Logic is purpose-built to bring automation to your Webflow site. For this beta launch, we’ve prioritized native integrations with Webflow capabilities and the ability to extend the platform to meet your needs.

First, we have the flow editor, a visual canvas which allows you to build automations directly in Webflow. 

The flow editor allows you to set up the building blocks for your automation by establishing triggers, conditions, and actions. You can build, test, and iterate on your automations directly within the flow editor by dragging and dropping the blocks. 

Logic editor showing one trigger, "Form submission"

Next, Logic offers native Webflow integrations, which allow you to build automation on top of Webflow core capabilities with zero code. This includes creating automations with Forms, CMS, Users, and emails. These blocks are flexible so you can interconnect them in a variety of ways, making integrating Logic to your Webflow projects seamless.

Over the coming months, we’ll continue to add more native integrations and identify ways to extend use cases. 

Logic editor showing an Actions menu next to a flow including a Trigger "form submission" flowing into Action 1 "Send email notification"

Because websites don’t live in a silo, we prioritized the flexibility to connect your site to your other critical tools. So, we’ve included an HTTP block and a webhook trigger in this beta launch. With this, you’ll be able to bring the power of Logic to your external tech stack with a small amount of code. 

Over time, we'll continue to invest in simplifying connections between your Webflow site and external tools such as databases, email marketing systems, and more.

Flow including Trigger "Form submission" to Action 1 "invite user" to Action 2 "Send to CRM platform"

Whether it be something as simple as automating an email collection process, or something more complex, Logic empowers you to connect the dots on your most important marketing asset — your website.  

Logic: A new way to automate your website — natively.

Create simple automations or complex conditional flows within Webflow’s visual canvas.

Join the beta
Logic: A new way to automate your website — natively.

Create simple automations or complex conditional flows within Webflow’s visual canvas.

Join the beta
Join the beta

Use cases for Logic 

With Logic, the possibilities of what you can do are endless. We're looking forward to seeing all of the creative use cases the community comes up with and shares. In the meantime, here are some use cases you can get started with today.

Let’s start off with something simple: say you’re building a marketing site and are interested in collecting sales leads

To address this, you can create a flow that allows you to send notifications of leads collected to you, your teammates, or your CRM. In this instance, you want a notification for when someone fills out your form that includes information about the user who submitted it within that same notification. 

In the flow editor, you’d start with a trigger tied to your lead form. Then, you can add conditionals depending on how you want to customize it, such as routing leads of a certain company size to a specific team. From there you can set up the desired actions —  whether you’re a small business and just need to get an email notification or you want to integrate these leads into your existing systems and processes. 

Flow demonstrating "Pete Prospect" signing up for a webinar. Trigger "Form submission" flows into Action "Make HTTP request" into Action "Update user account"

Next, say you want to leverage Logic to support user generated content.

Let's say you have a cooking blog that features recipes from your community. To encourage your audience to submit content ideas or recipes, you can set up a form on your website to collect community submissions. 

In the flow editor, you’d set up that form as a trigger and determine what actions to take as a result. For example, you could set up a conditional rule that breaks submissions into different collections based on the type of dish or sends certain submissions to editors for review. You could even update that user’s profile to reflect how many submissions they’ve made or store all this data in an external database. 

Flow editorshowing Job listings options next to flow with Trigger "form submission" flowing into Action "create new CMS item"

Or, let’s say you are running a Memberships site and want to migrate new users from an external database.  

You’d want to start with a Webhook event trigger. This will allow you to start an event from outside of Webflow. Next, add any conditions that you might want to include with a conditional block. Finally, end with a user action block that can create or update your users in Webflow. 

Editor showing trigger "incoming webhook" connecting to Action "invite user"

This is just the tip of the iceberg in terms of what you can do with the beta of Logic in Webflow — and we’ll be adding even more functionality throughout the beta. 

The future is automation 

With the beta launch of Logic, we’re making it possible for anyone to create mission critical sites on Webflow. Websites are your strongest marketing asset and given that, they need to be dynamic and scalable. With Logic, we open the door for our community to build more powerful and complex websites that help them achieve key business goals, and unlock even more use cases and functionality.

This is just the beginning for Logic, so keep an eye on this space to stay updated. And to get started with unlocking automation for your Webflow site, join the Logic beta here.

Last Updated
September 13, 2022