Enter Webflow Optimize, an AI-powered personalization and A/B testing solution that gives you the tools you need to deliver tailored experiences to your target audience, which leading organizations are already using to drive conversions and revenue. 

Let’s take a closer look at how Okta, Sumo Logic, and Dermologica executed website optimization strategies that produced winning results, and how you can replicate their strategies with Webflow Optimize.

Okta drives 1,500 leads in 90 days

Okta was facing some significant challenges when it came to running website tests and experiments. Their testing program was dependent on team bandwidth, launching new tests was cumbersome, and the results were slow to trickle in. As a result, the Okta team wasn’t generating enough leads or free trial submissions to support their growth goals.

The Okta team started using Webflow Optimize to tailor campaigns to all site visitors. With automated optimization that doesn’t require constant monitoring, Okta was able to run site-wide experiments and gain insights into consumer behavior. Within just 30 days, Okta generated a 13% lift in home page click-throughs to a free trial page. This helped Okta generate 1,500 website leads in just 90 days, which they attribute to the solution’s thoughtful and flexible design and the ability to test different website variations to inform their marketing strategy.

Sumo Logic builds a robust CRO strategy from scratch

The marketing team at Sumo Logic, a cloud-native log management and security analytics platform, knew they needed to build a robust conversion rate optimization (CRO) strategy to hit their targets.

They wanted to transition away from solely A/B testing to a more sophisticated approach using AI. This led them to Webflow Optimize, which they were able to use to compare different variants of website elements to determine what would perform best. Within just nine months, the team effectively tested 258 variations of Sumo Logic’s homepage, signup pages, pricing pages, solution pages, and more. 

With the ability to routinely test copy, imagery, font size, button size, and colors, Sumo Logic saw a 53% lift in conversions. Their team also uncovered the importance of testing small changes and testing often, which now helps them generate faster learnings that can inform how they plan future campaigns.

Dermalogica expands revenue streams with scalable website testing 

Based in Los Angeles, Dermalogica began as a business focused on skin treatment education. They have since launched their own product line, and have continued to grow their business over the years.

Dermalogica’s global online presence demonstrates the strong correlation between website traffic and conversions, which heavily influences the sales of their products. 

To better understand how their conversion rates impacted sales, the Dermalogica team started using Webflow Optimize on their US and UK websites, and over time, they expanded their use of the solution to 6+ of their international websites.

Webflow Optimize allows Dermalogica to test creative ideas on the website and provide business insights to make informed decisions. They’ve been able to repeatedly test a number of combinations of on-page elements to ensure they deliver the right messaging to the right audience at the right time. By running more than 450 variations of tests, Dermalogica was able to win hundreds of thousands of dollars in additional revenue. Now, Dermalogica is empowered to test more creative elements and implement changes backed by real business insights to drive serious results for their brand.

Start optimizing your website today

These three examples highlight Webflow Optimize’s ability to tailor the website experience based on your desired target audience. Regardless of who you’re trying to reach and what actions you want them to take, Webflow Optimize helps teams supercharge the rate at which they get experimentation results. It gives marketers the ability to continuously test and analyze user behavior to ensure every user receives a tailored experience, as well as understand how different users engage with your site — helping your team make strategic, data-driven decisions. 

For more examples of the powerful ways teams are successfully optimizing their websites, check out the LaserAway, Code42, and Industrious stories. Or learn more about Webflow Optimize.