Since the beginning, Webflow’s mission has been to bring development superpowers to everyone from freelancers, to agencies, and marketing teams of all sizes. Today, more than 300,000 of the best companies in the world are powered by Webflow. 

Our goal is to provide CMOs, modern marketing teams and web agencies the ability to build incredible web experiences with seamless personalization, management, and optimization tools, all intended to drive conversions and revenue. As the world’s first Website Experience Platform (WXP), we are empowering users to build, manage, and optimize websites —with the power of AI — seamlessly within the Webflow platform.

This week, at our annual Webflow Conference – we unveiled some phenomenal new features and products that will shape how modern marketers build, manage, and optimize the future of the web. 

As part of this vision, I am proud to announce that Webflow has acquired the GreenSock business, the company behind GreenSock Animation Platform (GSAP), a rich JavaScript library and toolset that helps designers and developers create and manage professional-grade animations on the web – to support Webflow’s Interaction solutions. 

Today’s CMOs are asked to own the brand and revenue, and marketing teams are under pressure to convert more of the visitors that do show up at the website into customers. The best performing sites we've seen are dynamic and leverage interactions to bring their experiences to life.

With GSAP, you can animate pretty much anything on the web, just by writing some JavaScript, delivering a delightful consumer experience. Web developers and designers love GSAP because it's performant, super flexible, framework agnostic, and surprisingly easy to use. Webflow’s mission is to bring development superpowers to everyone which includes allowing people to build the most interactive, engaging experiences on the web, and with GSAP, they can do just that.

GSAP & Webflow

Jack, Cassie, and the rest of the GreenSock team have built an incredible product and – just as importantly – an extremely dedicated community, unlocking animation superpowers. GreenSock shares Webflow’s vision for the future and built the company with developers and designers in mind. 

GSAP has become an industry standard, powering the animations on millions of websites, especially award-winning ones. GSAP makes it easy to create rich interactive experiences that “just work" in every browser. From scroll-driven effects to morphing to animating along a curve, the possibilities are endless.

GSAP will take Webflow interactions to the next level, while continuing to be publicly available for all developers to use on the wider web. Over 100,000 Webflow sites are already using GSAP through custom code, but we’re excited to soon bring the power and flexibility of the API to our users natively, within Webflow.

What’s next

I’m incredibly excited to welcome Jack, Cassie and the GreenSock team to Webflow. Over the coming months, we will be integrating GSAP into the platform so that all our customers can create GSAP animations as part of their projects natively within Webflow.

GSAP will continue to be publicly available for everyone to use on the wider web. Both Webflow and the GSAP team are committed to maintaining and evolving the library, including for use outside of Webflow.

We are honoring your current pricing plan and licensing, and it will be business as usual.

This is a big milestone for Webflow and we’re excited to build for the future of the web with the GSAP team!