This data, revealed in our 2025 State of the Website report, shines a light on how marketing teams are making use of an ever-increasing suite of tools and technologies to improve their marketing funnels — from initial customer acquisition and on-site experience to conversion rate optimization and ongoing retention. Yet, while each tool has its own set of operating rules and procedures, connecting them within a unified marketing machine can help improve overall performance.

Today, we’re excited to share that Webflow and Zapier have expanded our partnership, making it even easier for marketing teams to build AI-powered automations that seamlessly integrate with their Webflow sites. Available now, Webflow customers can use the Zapier App directly inside Webflow, making it fast and simple to:

• Build new Zaps 
• Manage existing Zaps
• Explore new Zap use cases

Turning disparate tools into a marketing command center

Webflow empowers marketers, designers, and developers to come together to create web experiences that generate measurable results. This year, we introduced Webflow as a Website Experience Platform, showcasing our commitment to providing marketers with tools they need to not just build and manage websites, but also analyze and understand customer behavior, optimize site experiences, and make data-informed decisions to drive engagement and growth. 

91% of marketers report the website drives more revenue than any other marketing channel, and 62% of companies report more than half of their revenue comes from the website , which signals marketers are increasingly fine-tuning their sites with technology to optimize the customer journey. Yet there are challenges: despite how tech stacks have grown over the past year, only 17% of marketing leaders believe these solutions actually fulfill their requirements.

The new Zapier App, now available in the Webflow App Marketplace, brings powerful capabilities to automate workflows that help marketing teams. From tracking form submissions and leads to creating blog posts and keeping page elements up to date, Zapier’s automated workflows (called Zaps) streamline tasks to help teams:

• Be more productive, automating administrative steps and providing a vast suite of pre-built workflows
• Generate impact, allowing teams to measure and scale successful campaigns and tactics without needing developer support
• Embrace customer-centricity, delivering increasingly personalized experiences geared around conversion and revenue growth
• Access data, enhancing measurement to gain valuable insights that help marketers adjust campaigns according to facts, not guesswork

Our team worked closely with the team at Zapier to define and build a powerful app that leverages Zapier’s Workflow API. This means Webflow customers can access the full power of Zapier’s platform directly inside Webflow, making it easier than ever to browse, build, edit, and manage automations.  

“Zapier helps marketing teams amplify their impact through the automation of key tasks that save time and effort. By embedding Zapier with the power of our Workflow API, we’re empowering customers to harness this technology right where they work. We’re excited to partner with Webflow to launch the new Zapier App in the Webflow Marketplace.”

— Allyce Mardesich, Head of Ecosystem and Channels, Zapier

Additionally, Webflow is growing its partner ecosystem and expanding existing partnerships to supercharge how marketing teams build for the web.

“Webflow gives marketers more ways to maximize the ROI and impact of their websites. We’ve worked closely with Zapier to enhance a longstanding integration that, since 2015, Webflow customers have leveraged to automate tasks. We’re excited to expand our partnership and welcome Zapier to the Webflow App Marketplace, to make it easier for more customers to take advantage of its automation superpowers."

— Dan Brown, Head of Corporate Development, Webflow

Save time, effort, and money with Zapier automations for Webflow

Zapier lets you connect Webflow with thousands of the most popular apps, so you can automate your work and have more time for what matters most—no code required. Let’s explore some common use cases that marketers and site owners are using Zapier for.

Discover: 5 popular Webflow integration ideas

Connect Webflow with tools you use to update your website content, turn leads into subscribers, get instant alerts, and more.

Empowering marketers to enhance productivity and impact with automation 

Telleroo: Streamlining customer and partner onboarding

Telleroo helps UK businesses automate bulk payments quickly and easily, without using costly and slow bank services. From payroll to supplier payments and tax contributions, Telleroo takes the stress out of payments. Accountants, bookkeepers and finance professionals benefit by de-risking payments, reducing the time and effort of making payments and reconciliations. 

The company website plays a pivotal role in acquiring new customers and partners. Right from launch, Telleroo leveraged Zapier for their Webflow site, taking an automation-first approach to streamlining key tasks and actions. For example, onboarding requires Know Your Customer (KYC) steps to be taken, including the entry of personal information and submission of identification documents. Through automations, Telleroo has the vast majority of new customers sign up quickly and easily without the need for human support. It also has used Zapier in tandem with conversational tools, such as an Intercom integration that provides chat-based support for site visitors. This saves team members hundreds of hours per month.

“You can do anything – almost no task is impossible with Zapier and Webflow. We’ve built a vast range of Zaps to automate everything from customer onboarding to partner support. Whenever we map out a new functionality or new features, we begin with how to automate that with Zapier.”

— Andrew Cookson, CEO, Telleroo

Nursa: Leveraging website automation to catalyze and accelerate growth 

Nursa is a healthcare staffing platform that improves patient care by connecting clinicians — the majority of whom are nurses — seeking flexible work with facilities in need of help. Hospitals, care homes and other medical facilities can fill shifts with qualified local talent, helping to ensure adequate care regardless of demand. For nurses, Nursa provides an opportunity to find shifts and earn more money. Nursa is a win-win-win for the healthcare industry.

Nursa uses Webflow Enterprise and regards its website as a key foundation for business operations, from providing information in order to attract and engage prospective customers, facilitate sign ups, and provide support. The team has leveraged Zapier in many parts of its operations, such as to build processes that support new inquiries from prospective facilities customers. These customers complete a Webflow form, which triggers the Zapier automation to submit the information to a range of tools — from Google Sheets to capture and categorize the lead and Gmail notifications for the Nursa sales team to Business Intelligence tools such as Twilio Segment and RedShift. 

Nursa continues to experiment, leveraging Webflow Apps and technologies to simplify and automate common processes. It’s now exploring how to leverage Zapier to improve the speed at which it addresses customer requests by automatically routing support inquiries to customer support team members. Nursa is able to rapidly ideating and testing new operational processes quicker than ever with Zapier and sees this as a force multiplier that significantly increases the speed at which it team operates.

“With Zapier and Webflow, we can multiply the speed at which we introduce new functionality to help attract and convert customers by 10x. We map out intended customer journeys, and then use Zapier to automate and refine the experience. From lead generation to customer onboarding and beyond, we’re continually pushing the boundaries of what our website can do for our customers."

— Nenad Ivanovic, Lead Product Manager for Growth & SEO, Nursa

Ruddr: Automating inbound lead capture to optimize for conversion

Ruddr helps professional services teams track time and expenses, manage projects and budgets, evaluate key metrics, allocate resources, and invoice clients. Founded by professional services veterans, Ruddr was built to address common pain points experienced by the industry, streamlining and automating important but time-consuming tasks so that professionals can focus on higher-value work.

The company conducts organic and paid marketing aimed at key industries like IT services, marketing services, and management consulting, which attracts visitors to its website. The site is geared towards capturing leads — providing different ways to find product features and other information — and encourages query submissions. Customers exploring the pricing page can reach out to get a quote, whereas those who want additional information about their platform can book a demo. One way Ruddr uses Zapier across its website is for inquiry and contact forms. Through seamless integrations, the team ensures the appropriate user information is captured and ingested directly into its HubSpot CRM. It also leverages notification capabilities to flag new opportunities to its sales team via Slack.

“What’s great about Zapier and Webflow is that it’s so easy to connect systems like our CMS and our CRM. We don’t need to involve our developers, meaning they can focus on more impactful work."

— Rob Patten, Co-Founder and CEO, Ruddr

Amplifying team impact through automation

By leveraging Zapier’s automation capabilities in a Webflow website, enterprise teams can improve operational efficiency across key use cases and functions. Zapier’s ability to connect thousands of apps allows companies to create sophisticated workflows that save time, money and effort.

Get started with the Zapier App for Webflow today

To begin, click 'Install' on the new Zapier App listing, and you will be directed to Zapier.com to get started. 

After setting up a new Zapier account, or logging in to an existing one, add Webflow (not Webflow 1.11.1) as a new connection in Zapier. Once completed, you will now see the new Zapier App available in your Webflow Apps panel on the left hand navigation menu.

Click 'Launch App' to build and manage your Zaps — all without leaving Webflow.

The new Zapier App is available in the Webflow Marketplace, alongside other apps from HubSpot, Microsoft, Adobe, Frontify, and more. Try it out today!