Last October, we unveiled our evolution from website builder to the Website Experience Platform — a unified, end-to-end solution that empowers teams to build, manage, and optimize beautiful, on-brand websites that drive meaningful growth, customer engagement and conversion.

Today, we’re excited to introduce the latest addition to that platform: Webflow Cloud. 

Webflow Cloud extends the Webflow platform beyond visual development, content management, and optimization. It leverages our robust, native hosting infrastructure, powered by Cloudflare, to empower developers to deploy full-stack web applications and dynamic web experiences on Webflow – from booking engines, to dynamic SEO pages, to custom integrations with top LLMs.

Webflow Cloud is now available in private beta, with support for the JavaScript + React ecosystem including Next.js and Astro. Over time, our vision is for Webflow Cloud to be agnostic across JavaScript frameworks and libraries to ensure developers can work in the tools that best support their use cases. You can learn more about the beta and request access here.

From websites to full-stack solutions

As customer expectations grow and digital touchpoints become more complex, we’ve seen some of our largest customers push the limits of what’s possible in Webflow — powering full-stack, best-in-class digital experiences through custom code and intricate routing workarounds. And while we’ve loved watching teams push the platform to new levels, we also saw an opportunity to make this easier and more scalable.

By unlocking the ability to host full-stack web experiences natively within Webflow we’re making it easier than ever for technical teams to integrate with third-party APIs, build bespoke logic, or deploy real-time data experiences by bringing their Next.js or Astro project right into Webflow, or using the Webflow CLI in their IDE. 

​​And because we know how critical it is for brands to show up consistently across every touchpoint, Webflow Cloud beta users can use the same components from their Webflow site in their Webflow Cloud apps to ensure that their brand shines across their entire digital experience.

Together, we believe these additions to our growing platform eliminate the need for separate infrastructure or fragmented workflows by providing teams with a unified, efficient way to build and manage all your web experiences — with one vendor, one platform, and no compromises.

While this beta is just getting underway, here are some ways we expect to see customers extending their Webflow sites with this new addition to the platform:

1. Highly-customized, full-stack experiences

Webflow Cloud lets technical teams deliver advanced functionality alongside the same level of design control and performance your less technical teams love in Webflow. Connect your Webflow sites directly to GitHub to build and deploy directly to Webflow’s hosting environment so you can create more dynamic, interactive experiences, all without leaving the platform.

Use it for:

• Booking engines with dynamic availability and user authentication
  
• Custom pricing calculators that pull real-time data from APIs
  
• Custom integrations with top LLMs
  
• Headless ecommerce storefronts
  
• SaaS product sign-up flows or onboarding journeys

By combining visual-first design with developer-grade tools, Webflow Cloud empowers teams to ship high-impact features faster — without breaking the customer experience into disconnected pieces. That means better experiences for your users, higher conversion rates for your business, and tighter collaboration between developers, designers, and marketers working from a single source of truth.

2. Programmatic SEO and scaled content marketing 

For content and growth teams investing in SEO at scale, Webflow Cloud unlocks a whole new level of automation and flexibility. Instead of manually creating hundreds (or thousands) of landing pages, teams can now programmatically generate dynamic pages based on structured data – without sacrificing design consistency and site performance.

Teams can connect to external data sources like product catalogs, location data, or long-tail keyword sets and deploy high-performance pages that are server-rendered, indexable, and fully customizable. And because these programmatically generated pages live within the same platform as your marketing site, you maintain a unified brand experience across static and dynamic content alike — without needing to utilize a subdomain.

Use it for:

• Location-based landing pages
  
• Long-tail SEO keyword campaigns
  
• Dynamic landing page for pay-per-click campaigns
  
• Dynamic pages to power your account based marketing campaigns

With Webflow Cloud, what once required a separate codebase, dedicated infrastructure, and siloed engineering efforts can now live directly on your Webflow domain.

3. Internal tools & admin interfaces

Every business needs internal systems — but building them often means settling for clunky software or expensive custom development. With Webflow Cloud, teams can quickly build and integrate internal tools with your Webflow site. 

Use it for:

• Employee directories and internal HR portals
  
• CRM-style lead management systems
  
• Custom analytics and reporting portals
  
• Content moderation and review tools

One platform, endless possibilities

We’re just getting started, and as we continue expanding the Website Experience Platform, our mission remains the same: to bring development superpowers to everyone.

We're releasing Webflow Cloud today in private beta and will be giving customers who sign up for the beta access over the coming weeks. During the beta, Webflow Cloud will be available on all site plans. We will be sharing more about our pricing during the beta. You can request beta access now, and start exploring our developer documentation to get familiar with the platform’s full-stack capabilities.

Over the coming months, you can expect to see continued investment in new tools and infrastructure for developers in Webflow – from expanding framework support to enhanced deployment workflows and improved code management, we’re building toward a future where anyone on your team can contribute to exceptional digital experiences that move the needle for your business.