Gravity Forms

How to integrate Gravity Forms with Webflow

Gravity Forms and Webflow don't connect natively because Gravity Forms runs only on WordPress while Webflow is a standalone platform. You need middleware to connect these systems.

For non-technical users, four practical approaches exist: automation platforms like Zapier or Albato for no-code connections, iframe embedding for basic display, native Gravity Forms no-code features combined with Webflow embedding, and middleware platforms (services that run in the cloud and handle all the technical connection work for you). Technical users can build custom integrations using the Gravity Forms REST API and Webflow CMS API.

Use automation platforms

Automation platforms provide the bridge to connect Gravity Forms submissions directly into Webflow CMS collections. These platforms authenticate with both Gravity Forms (using OAuth 1.0a) and Webflow (using Bearer tokens), then automatically transfer form data into your Webflow collections whenever someone submits a form.

How Gravity Forms → Automation Platform → Webflow Works:

1. User submits a Gravity Form on your WordPress site
2. The automation platform detects the new submission (via webhook or polling)
3. Platform maps Gravity Forms field IDs ("1", "2", "3") to Webflow CMS field names ("name", "email", "phone")
4. Platform creates a new item in your target Webflow CMS collection
5. The new entry appears in Webflow Designer and can be displayed on your live site

This workflow enables automatic CMS item creation in Webflow without custom code, maintaining WordPress for form processing while Webflow handles the public-facing display.

Platform Comparison for Webflow Integration:

Setup steps using a third-party automation platform (e.g., Zapier, Make, or Albato):

• Create account on your chosen automation platform
• Authenticate Gravity Forms by entering your WordPress site URL and API credentials
• Authenticate Webflow by generating and entering an API token
• Select which form triggers the workflow (new form submission event)
• Choose your target Webflow CMS collection where data will be stored
• Map form fields to Webflow collection fields using the platform's visual interface (e.g., map Gravity Forms field "1" to Webflow's "name" field)
• Configure whether to create items as drafts or publish immediately in Webflow
• Test with sample data before activating the automation

Example Webflow Workflow: A contact form submission in Gravity Forms automatically creates a new "Lead" item in your Webflow "Leads" collection, populating fields like name, email, company, and message—ready to display on a team dashboard page.

Note: Gravity Forms and Webflow do not have a native integration. All connections require third-party middleware platforms or custom API development using Gravity Forms Webhooks Add-On and Webflow's CMS API.

You maintain WordPress hosting for forms while Webflow handles front-end display. WordPress databases store form submissions. To synchronize submissions with Webflow CMS items, configure third-party automation middleware (such as Zapier, Make, Albato, or Latenode) to map form fields to Webflow collection fields and transfer data between platforms.

Real-time sync uses webhooks for immediate transfer to Webflow. Scheduled sync polls for new submissions at intervals you define through custom API integration or automation platform logic. Real-time webhooks are the primary supported approach for most Webflow + Gravity Forms implementations.

File uploads require special handling because Gravity Forms and Webflow handle files differently. According to Webflow's file upload documentation, Webflow's file size limit is 10 MB per file. In contrast, Gravity Forms typically supports larger files based on server PHP configuration (often 256 MB or higher on managed WordPress hosting). Files larger than 10 MB accepted by Gravity Forms cannot be synced to Webflow CMS and need external storage solutions like AWS S3 or Cloudflare R2.

Build with Webflow and Gravity Forms APIs

Developers can build direct integrations using REST APIs from both platforms. This approach offers maximum control over data flow, field transformations, and error handling.

The Gravity Forms REST API v2 and Webflow CMS API provide endpoints for reading form data and writing to collections. You create middleware that authenticates with both services using OAuth 1.0a for Gravity Forms and Bearer tokens for Webflow. Transform data structures between numeric field IDs and semantic field names. Manage Webflow's rate limits of 60-120 requests per minute.

Retrieve form submissions

Get form entries using GET /wp-json/gf/v2/forms/{form_id}/entries

This endpoint returns all submissions for a specific form. You can filter by date ranges. Search specific field values. Control pagination for large datasets.

Get form schema with GET /wp-json/gf/v2/forms/{form_id}

The schema shows field definitions, types, and validation rules. Gravity Forms uses numeric field IDs (e.g., "1", "2", "3"). Webflow CMS collections use semantic field names (e.g., "firstName", "email"). Map between these systems by: (1) noting the Gravity Forms numeric field ID and field type, (2) identifying the corresponding Webflow collection field name and data type, (3) aligning compatible types (text→PlainText, email→Email, number→Number, date→DateTime), and (4) implementing transformation logic for complex fields using dot notation—a way to reference specific parts of multi-part fields—like "1.3" to access the third component of field 1 (for example, the area code in a phone number field). This mapping layer is essential for webhook-based integration. Filter out payment-sensitive fields to maintain PCI compliance.

Authentication requires OAuth 1.0a, Basic Authentication, or Application Passwords. OAuth 1.0a is recommended for third-party integrations and provides stronger security. Basic Authentication works for server-to-server connections over HTTPS only. Application Passwords (available in WordPress 5.6+) offer an additional authentication method for programmatic access.

Create Webflow CMS items

Create items with POST /v2/collections/{collection_id}/items

This endpoint creates new collection items from form data. Send a JSON body with fieldData matching your collection schema. Items create in draft state unless you specify otherwise with the isDraft parameter. Staged items are unpublished drafts that only you can see in the Webflow Designer. Live items are published and visible on your live website.

Publish items using POST /v2/collections/{collectionid}/items/{itemid}/publish

Publishing makes items visible on your live site. Create items as staged (draft) items for review before publishing them programmatically using the publish endpoint. Or create items directly in published state if needed.

Update existing staged items via PATCH /v2/collections/{collectionid}/items/{itemid}, or update live published items via PATCH /v2/collections/{collectionid}/items/{itemid}/live

Partial updates work through the Webflow CMS API. When syncing data to existing Webflow collection items, include only the fields that need changes. This capability applies specifically to the PATCH endpoint (PATCH /v2/collections/{collectionId}/items/{itemId}). It enables workflows where users update existing submissions through follow-up forms without requiring all fields in the update request.

Rate limits apply at 60 requests per minute for standard plans. Implement throttling logic to handle high-volume scenarios. The API returns 429 errors with retry-after headers when limits are exceeded.

Set up webhooks for real-time sync

Configure Gravity Forms webhooks through the Webhooks Add-On

Webhooks fire when forms are submitted (not on updates or deletions). Configure the request URL, method, format, and custom headers in the form's Webhooks settings. Use conditional logic to trigger webhooks only for specific submissions. Customize which fields are included in the webhook payload.

Receive webhook data at your middleware endpoint

Gravity Forms sends JSON payloads with entry metadata and field values. Fields are keyed by numeric IDs like "1", "2", "3". Complex fields use dot notation like "1.3" to access the third component of field 1 (for example, the area code in a phone number field). These numeric field IDs must be mapped to Webflow CMS collection field names within your integration middleware before transmitting data to the Webflow API.

Handle webhook failures with custom retry logic

The Webhooks Add-On fires synchronously during form submission. Webhook processing delays can block form completion. According to the research, synchronous execution means "users experience delays if webhook processing is slow." Proper error handling and timeout configuration are critical. For production environments, consider implementing asynchronous processing to prevent blocking users when your middleware experiences issues or latency.

Sync data bidirectionally

Monitor Webflow CMS changes using Webflow webhooks for collection item events (creation, updates, deletion, and publishing)

Create webhooks for gform_after_submission events through the Gravity Forms Webhooks Add-On. It automatically triggers on form submissions. Note that entry update and deletion events (collection_item_changed, collection_item_deleted) do not natively trigger webhooks from Gravity Forms. These require custom WordPress action hooks for your middleware to receive notifications when CMS items change.

Update Gravity Forms entries with PUT /wp-json/gf/v2/entries/{entry_id}

This enables two-way data synchronization through third-party integration platforms (Zapier, Make, Albato, or Latenode). Gravity Forms form submissions can update Webflow CMS collections. Webflow CMS changes can trigger actions in Gravity Forms. Use cases include status updates, approval workflows, and data corrections. These require middleware services or custom API integration. No native Gravity Forms-Webflow integration exists.

Embed forms with iframes

Iframe embedding displays Gravity Forms on Webflow pages without syncing data to Webflow CMS. This works as an unofficial workaround when you only need form display and can manage submissions in WordPress. However, this requires maintaining a full WordPress installation. All form submissions remain stored exclusively in the WordPress database. No automatic synchronization to Webflow CMS collections occurs.

Create a WordPress page containing only your form without headers or footers. Copy the page URL. In Webflow, drag a Code Embed element onto your page and paste iframe code pointing to your WordPress URL.

When integrating Gravity Forms with Webflow, both systems store form submissions. All submissions remain in your WordPress database and can be accessed through WordPress admin or exported using Gravity Forms tools. Simultaneously, when using middleware platforms like Zapier, Make, or Albato, the middleware syncs submission data to Webflow CMS collections in real-time or on a scheduled basis. This creates a synchronized copy accessible through the Webflow interface and API.

Integrating Gravity Forms with Webflow typically requires using third-party middleware platforms like Zapier, Make, Albato, or Latenode. No native integration exists between the two platforms. These automation services handle the data transfer between Gravity Forms (hosted on WordPress) and Webflow's CMS collections. Form submissions occur on the WordPress site with Gravity Forms. The middleware automation platform processes data. Then it synchronizes to Webflow's CMS for display on your Webflow site. This approach requires maintaining a separate WordPress installation with Gravity Forms. But it eliminates the need for manual data management.

What you can build

Integrating Gravity Forms with Webflow requires third-party middleware platforms like Zapier, Make, Albato, or Latenode because no native integration exists between the platforms. This integration enables data capture through Gravity Forms' form functionality while displaying content on Webflow's design platform.

Lead generation systems: Capture leads through Gravity Forms with conditional logic and payment processing. Then sync submissions to Webflow-powered directories using third-party automation platforms (Zapier, Make, Albato, or Latenode). Map form fields like name, email, company, and budget to Webflow CMS collections through middleware. These populate searchable databases. Note: This integration requires external automation services. Gravity Forms and Webflow do not natively integrate. Payment data must remain in Gravity Forms and cannot be synced to Webflow due to PCI compliance requirements. Final deliverable: A searchable consultant directory page with filters for industry, budget range, and location.

Event registration portals: Accept registrations through Gravity Forms with conditional pricing, dietary preferences, and session selection. With third-party middleware platforms (Zapier, Make, Albato, or Latenode), attendee data can be synced to Webflow CMS collections to power attendee directories and track registrations. Note: This integration requires middleware configuration and custom field mapping. No native Webflow + Gravity Forms integration exists. Schedule builders and real-time capacity indicators require additional custom logic beyond basic data synchronization. Final deliverable: A dynamic conference website showing real-time seat availability and attendee profiles by session.

Membership directories: Member directories require third-party middleware integration to connect Gravity Forms (WordPress-based form builder) with Webflow CMS. The typical workflow uses automation platforms like Zapier or Make to: (1) collect member applications through Gravity Forms with file uploads and conditional logic, (2) automatically create or update member records in Webflow CMS collections upon approval, and (3) publish approved profiles to Webflow-powered member directories with filtering and search capabilities. Note: This integration requires maintaining both a WordPress installation and Webflow subscription, with an additional automation platform subscription cost. Final deliverable: A filterable member showcase with profile pages displaying credentials, specialties, and contact options.