Optimize your visitor experience with targeting and experimentation
Featuring
Nitya Bhaskar
Jason Kahn
See you there!
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During a period where just 2-5% of site visitors actually convert, Improving your website’s visitor experience requires much more than just great design. It necessitates a strategic focus on the end-to-end user experience, where every touchpoint is tailored to users’ behaviors, needs, and expectations. In this session, you’ll learn how to develop a thoughtful website optimization program, as well as best practices for successful personalization and experimentation.
Here’s what to expect:
- Proven techniques for using data-driven insights to personalize user experiences
- Tips for implementing website testing strategies that meet users’ needs and expectations
- Recommendations for refining your optimization strategies
Other resources
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